Over the years, I’ve spoken to many physical therapists with aspirations of someday owning their very own PT practice. It’s a noble goal, and when successful, it can help fill the gaps in access to quality conservative care that exist in many communities across the country. However, practice ownership requires a lot of time, energy, creativity, and money—the latter of which is something many people are in short supply of these days.
According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.
With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.
Rehab therapy practice owners close down their businesses for many different reasons—from retirement to say, a large-scale health crisis. Whether a closure is temporary or long-term, there’s definitely a wrong way to close up shop—and as a result, leave your employees and patients high and dry…
2020 has been one hell of a year. We kicked off the new year with a news cycle about fraught international tensions—followed shortly by all-encompassing coverage of the Australian bushfires. In February and early March, news about COVID-19 began picking up steam, and the economy started to feel the effects of the pandemic in April. Early May heralded the arrival of the murder hornets, and the month ended with the tragic death of George Floyd. June was defined by social unrest and the BLM movement (which still continues to this day), and it’s beginning to look like July will be the month of the sun-blocking Saharan dust cloud an
As the world begins to resume operations, many physical therapy professionals are wondering how they can deliver the best possible care to their patients—without putting anyone at risk of contracting COVID-19 in the process.
So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down to (marketing your) business. As with any new endeavor, the road ahead might be a little bumpy—but that’s okay.
Slowly but surely, the country is starting to open up again following weeks of state-issued orders to stay home or shelter in place. For many, one of the first changes is allowing elective surgeries and other “non-essential” medical procedures to resume—something that,
Nestled in an unassuming business park in Goodyear, Arizona, this Empower Physical Therapy clinic location is quieter than you might expect—but it feels welcoming. One of the front desk workers waves hello, her smiling eyes crinkling each time someone walks through the tall glass entry doors.
Over the last several weeks, I’ve constantly heard people say, “I can’t wait until things go back to normal.” To me, this begs the question: Why do we want to go back to the way things were? If you’re a practice owner, was your business running perfectly prior to this unprecedented crisis?
Last week, Congress approved an additional stimulus package that, among other things, replenishes the Paycheck Protection Program (PPP). Though legislation has not yet been signed and the US Department of the Treasury has yet to implement rules for these additional funds, rehab therapy practice owners who are looking to obtain PPP funding should contact their banks immediately to discuss the application process, as these funds likely will be claimed even faster than the first round.
In the not-too-distant past, telehealth was unexplored and unfamiliar territory for rehab therapists—long-time advocates of the in-person visit. Yet practically overnight, therapists were forced to dive head-first into the telehealth pool and start providing care via hybrid or fully remote treatment models. And now that many major payers are covering therapy services delivered via telehealth, c