• The PT Practice’s Guide to Google Ads Geo-Targeting Image

    articleDec 10, 2018 | 7 min. read

    The PT Practice’s Guide to Google Ads Geo-Targeting

    After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …

  • 5 Tips for Landing Your Dream PT Job Image

    articleDec 7, 2018 | 9 min. read

    5 Tips for Landing Your Dream PT Job

    Whether you’re a new grad or a seasoned physical therapist, job searching can be downright stressful. There’s a ton of pressure to find the perfect role—one where you’ll enjoy that elusive combination of fulfilling work, a healthy work-life balance, and fair pay coupled with growth potential. But, there are ways to strategically navigate your way through the thousands of available jobs in physical therapy—and increase your chances of successfully landing your dream PT job. Here are some …

  • Unwrapping MIPS and the Final Rule: How to Prepare for 2019 Image

    webinarNov 5, 2018

    Unwrapping MIPS and the Final Rule: How to Prepare for 2019

    Picture this: snowflakes drift lazily through the bitter winter air and pile softly on your windowsill. You’re snuggled up under your softest blanket, holding a steaming cup of cocoa and smiling as your family laughs and chatters happily after tearing open their holiday gifts. Then, someone hands you a box wrapped in shiny blue paper with a tag that reads, “From Medicare.” You rip into the bright wrapping paper, but as it falls to the floor, you …

  • Common Questions from Our Medicare Open Forum Webinar Image

    articleOct 25, 2018 | 43 min. read

    Common Questions from Our Medicare Open Forum Webinar

    Earlier this week, WebPT President Dr. Heidi Jannenga, PT, DPT, ATC, teamed up with Rick Gawenda, PT—President and CEO of Gawenda Seminars & Consulting—to host a Medicare Open Forum . As expected, we received more questions than our Medicare experts could answer during the live session, so we've provided the answers to the most frequently asked ones below. Don't see the answer you're looking for? Post your question in the comment section at the end of this …

  • The PT's Guide to Incident-To Billing Image

    articleOct 16, 2018 | 2 min. read

    The PT's Guide to Incident-To Billing

    This past August, WebPT hosted an open forum-style webinar during which we took all of your hardest-hitting, most mission-critical billing questions—and answered them to the best of our ability. One of the most common questions we received had to do with incident-to billing—and it's easy to see why. After all, you can't just slap any old NPI number on a claim—particularly when you're billing Medicare—and expect to get paid. However, in some cases, billing incident to a …

  • The PT's Guide to Starting a Private Practice Image

    downloadOct 9, 2018

    The PT's Guide to Starting a Private Practice

    If your dream is to own a physical therapy private practice, then you’ve got a whole lot of bases to cover—everything from picking a location with the right amount of curb appeal to crossing your legal T’s and dotting your credentialing I’s. Fortunately for you, we teamed up with a handful of successful private practice owners who know a thing or two about achieving business liftoff, amassed all of their real-world knowledge, and organized it into one …

  • Top Takeaways From #AscendEvent 2018 Image

    articleOct 2, 2018 | 9 min. read

    Top Takeaways From #AscendEvent 2018

    This was my first year attending WebPT’s Ascend conference , and I wasn’t sure what to expect. A business conference? For PTs? It was exciting and intriguing. I also received carte blanche to write an entire blog post around my own experiences at the conference, which is an absolute dream come true! And, as a non-traditional, non-practicing physical therapist, I knew my experience would be very different from others’. So, I packed my bags and braced myself …

  • 4 Things to Know About Billing for Cash-Pay PT Image

    articleSep 28, 2018 | 8 min. read

    4 Things to Know About Billing for Cash-Pay PT

    Some things come as no surprise. Our 2018 State of Rehab Therapy survey validated one pain point we hear about constantly: insurance regulations are one of the biggest barriers to providing quality care to patients. With all the red tape you have to cut through to receive reimbursement for the treatment you provide—not to mention the hoops you must jump through to get (and stay) credentialed with payers —it’s no wonder that more and more PTs are …

  • Bad Debt Blues: How to Keep Your Clinic Out of the Red Image

    articleSep 21, 2018 | 5 min. read

    Bad Debt Blues: How to Keep Your Clinic Out of the Red

    Many practices are experiencing higher levels of bad debt than they have in the past—partially due to the proliferation of high-deductible health plans that place greater financial responsibility on patients. And when patients don't pay the full amount they are responsible for—and practices fail to collect past-due amounts—the go-to solution often is writing off those totals as bad debt. But financially, that is not an ideal course of action. So, let's talk about how to optimize your …

  • Founder Letter: Is Insurance Really the Enemy? Image

    articleSep 5, 2018 | 7 min. read

    Founder Letter: Is Insurance Really the Enemy?

    If you’ve been a part of the physical therapy profession for any length of time, I don’t have to tell you how many barriers stand between patients and access to quality physical therapy care. From skyrocketing premiums to restrictions on direct access , it often feels like the odds are stacked against us. In fact, during our recent industry-wide survey , rehab therapists ranked insurance requirements as the top barrier to accessing patients before they see a …

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