• 10 Ways to Market Your Physical Therapy Clinic Offline Image

    articleJun 24, 2019 | 7 min. read

    10 Ways to Market Your Physical Therapy Clinic Offline

    “Print’s not dead!” That’s the rallying cry of book publishers, newspaper editors, and anyone else who works in a paper-based medium. And while we don’t rely on print media the way we once did, the heart of these folks’ passion has merit: print is still a valuable way to deliver thoughts and ideas directly to consumers (including patients), and it’s still an effective marketing tool. In fact, there are lots of unique ways you can market to …

  • 5 Legal Pitfalls in PT Marketing (and How to Avoid Them) Image

    articleJun 21, 2019 | 8 min. read

    5 Legal Pitfalls in PT Marketing (and How to Avoid Them)

    Every company wants to find the perfect marketing strategy—and many are testing out new gambits each and every day to try to lock down their piece of the market. But sometimes new, untested marketing strategies can take a turn for the worse , and the organization can catch some flak. But in health care, bad marketing can do a lot more than give your brand a bad rap, because some strategies are not only totally out of …

  • The Dos and Don'ts of Physical Therapy Websites Image

    articleJun 17, 2019 | 10 min. read

    The Dos and Don'ts of Physical Therapy Websites

    First impressions can make or break any budding relationship . And when it comes to the relationship between physical therapists and their patients, that first impression often happens online when a patient initially lands on a clinic’s website . For that reason, it’s crucial that physical therapy practices put their best foot forward online—and that means they need a killer homepage that not only looks good, but also converts website traffic into new appointments. With that in …

  • The State of Rehab Therapy in 2019 Image

    downloadJun 17, 2019

    The State of Rehab Therapy in 2019

    Each year, we survey thousands of rehab therapy professionals on the metrics, strategies, and complicating factors that influence success in the current healthcare market. In 2019, we received more than 6,000 responses from individuals in a variety of settings, specialties, and geographic regions—and we’ve compiled all that data into the single most comprehensive annual report on the state of the rehab therapy industry.  This report features insights on everything from demographics and financial metrics to regulatory challenges …

  • Catch and Release: 10 Signs You’re Marketing to the Wrong Patients Image

    articleJun 11, 2019 | 11 min. read

    Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

    A school of codfish glides through the water, trying to outswim the dreaded catfish nipping at their tails. This vignette of meandering marine life has spawned a term that’s swum its way into the cultural zeitgeist within the last decade: catfishing. If you’re not familiar with the concept, here’s the gist: catfishing is when people or entities create online personas that aren’t representative of who they really are and thus, reel in interest from connections who aren’t …

  • The PT's Guide to Hiring and Managing Freelance Marketers Image

    articleMay 29, 2019 | 9 min. read

    The PT's Guide to Hiring and Managing Freelance Marketers

    Here’s a question for all you practice owners and directors: how much extra time do you have in your day to devote to marketing your practice ? If you’re like many, the answer is probably “not much.” So, it’s understandable that you may be tempted to delegate that task to someone else. Sometimes, that “someone else” ends up being an overburdened staff member with little experience in healthcare marketing. If you—and your budget—can swing it, though, you …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • The Pros and Cons of Outsourcing Your PT Clinic's Marketing Image

    articleMay 14, 2019 | 7 min. read

    The Pros and Cons of Outsourcing Your PT Clinic's Marketing

    Marketing is unlike any other essential business task. It’s one part research, one part networking , two parts trial and error (and data-mining), and three parts creativity. Needless to say, marketing isn’t everyone’s cup of tea—and that’s totally okay! But, that doesn’t mean you can abandon your marketing efforts entirely, because that’ll leave you with a big elephant in the waiting room (i.e., you’ll probably struggle to find new patients ). That said, you don’t necessarily have …

  • The Profitable PT: 5 Simple Strategies for Private Practice Success Image

    downloadApr 25, 2019

    The Profitable PT: 5 Simple Strategies for Private Practice Success

    So, you’ve opened your very own private practice—congratulations! Opening a PT practice is no easy feat, and you’ve dedicated long days and sleepless nights to getting your fledgling business off the ground. But the work doesn’t stop once you have a steady stream of patients—and if you want to see your practice not only grow, but also thrive, then it’s time to tend to the roots of your most crucial business processes. We gathered firsthand business advice …

  • 6 Tips for Marketing Your Brand-New PT Clinic Image

    articleApr 24, 2019 | 5 min. read

    6 Tips for Marketing Your Brand-New PT Clinic

    Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic ! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space. But, that’s easier said than done; marketing a brand-new clinic is a little different than marketing an established practice. For example, pay-per-click (PPC) marketing …

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