• 5 Signs You're Not Ready to Sell Your Practice Image

    articleMar 11, 2019 | 8 min. read

    5 Signs You're Not Ready to Sell Your Practice

    Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years . But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames. I mean, why resign to getting gobbled when you can form a mutually beneficial partnership, right? But what happens if—after going …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

  • Max Your Margin: How to Stay Profitable Amid Falling Reimbursements Image

    articleFeb 13, 2019 | 6 min. read

    Max Your Margin: How to Stay Profitable Amid Falling Reimbursements

    Last year, at WebPT’s fifth annual Ascend business summit for rehab therapists, the WebPT team hosted a focus group to learn more about the needs of private practice PTs, OTs, and SLPs. One of the themes that came up repeatedly during that conversation was the ever-present struggle with decreasing reimbursements, which makes sense considering how challenging it can be to earn enough revenue to provide exceptional care to patients in the current healthcare climate. As more studies—like …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

  • The Surprising Metric That Will Help You Set the Right Patient Load Image

    articleFeb 4, 2019 | 5 min. read

    The Surprising Metric That Will Help You Set the Right Patient Load

    Burnout impacts professionals in all industries, but it’s becoming particularly rampant in health care, with providers and administrators constantly struggling to juggle insurance and documentation requirements with business operations and patient needs. As a team lead, manager, or clinic owner, you undoubtedly want to protect your staff from burnout—while also optimizing their performance to maximize revenue . After all, your therapists won’t have a practice to work in if you don’t earn enough money to keep the …

  • What is Concierge PT—and Why is it Getting So Popular? Image

    articleJan 30, 2019 | 8 min. read

    What is Concierge PT—and Why is it Getting So Popular?

    It’s no secret that our healthcare model is a bit, well, broken—for lack of a better term. Patients often have to wait weeks or months to gain access to providers—long enough for conditions to move from acute to chronic. The good news is that there are plenty of alternative practice models clinicians are adopting in order to meet patients’ demands for high-quality, convenient care. Concierge medicine is one of those models; it’s becoming very popular in the …

  • 5 Reasons Not to Set Productivity Goals Image

    articleJan 24, 2019 | 7 min. read

    5 Reasons Not to Set Productivity Goals

    “Productivity” is one of the most controversial terms in the physical therapy world these days. The vast majority of staff therapists are judged, to some extent, by their productivity numbers—and many are held to unrealistic standards that allow no margin of error to account for bathroom breaks, patient refusals, or even conferring with other medical team members regarding a patient’s care plan. Because productivity is based on the time we spend performing tasks that can be billed …

  • 5 Ways Analytics Reporting Will Supercharge Your PT Practice Image

    articleJan 21, 2019 | 6 min. read

    5 Ways Analytics Reporting Will Supercharge Your PT Practice

    It’s the start of a new year, which means now is the perfect time to refresh your practice’s processes—everything from how you track patient outcomes and handle patient feedback to how you measure patient retention and staff productivity. To help you with the latter two, we thought we’d devote an entire blog post to the ways analytics reporting will supercharge your practice—that is, the impact that using analytics will have on all aspects of your business. WIthout …

  • Reactivate Now! How to Get Past Patients to Come Back Image

    articleJan 17, 2019 | 7 min. read

    Reactivate Now! How to Get Past Patients to Come Back

    Goodbyes shouldn’t be permanent—especially when it comes to discharging patients. In fact, should those patients ever need to return to therapy, your practice should be the go-to for all their PT needs. That’s why it’s crucial to integrate a patient reactivation plan into your overall healthcare marketing strategy. What is patient reactivation? But, first things first: what do we mean when we talk about patient reactivation—and why is it important? In a nutshell, patient reactivation refers to …

  • 5 Ways to Coach Your Patients to Achieve their Therapy Goals Image

    articleJan 15, 2019 | 7 min. read

    5 Ways to Coach Your Patients to Achieve their Therapy Goals

    As a healthcare provider, you surely want your patients to succeed. But, there’s only so much you can do before it really is up to the patient to show up, follow through, and commit to the lifestyle changes necessary between sessions to reach his or her goals. That said, there are ways to maximize your efforts—to provide your patients with a solid foundation from which to soar. With that in mind, here are five strategies for motivating …

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