Getting your name out there doesn’t always require an Internet connection. Here are 10 unique ways you can market your practice offline.
Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.
Before hiring a freelance marketer, there’s a lot that physical therapy practice owners need to consider. Get the rundown here.
When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, “I started out mopping the floor just like you guys. But now…now I’m washing lettuce. Soon I’ll be on fries; then the grill. And pretty soon, I’ll make assistant manager, and that’s when the big bucks start rolling in.” (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America.)
Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space.
Offering financing options that enable patients to pay off their balance in manageable installments over time may be best for everyone involved.
Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years. But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames.