We’ve heard it time and again—change is the only constant in life. And yet, it never ceases to take us by surprise. We’re creatures of habit, and for most of us, change doesn’t come easy. It often takes a major shakeup—say, a global pandemic—to remind us that the status quo can’t go on forever, especially when it comes to running a business in a fast-shifting market.
Marketing is my passion, and I love helping others get their marketing off the ground. I recently had the pleasure of hosting a live Q&A session during Virtual Ascend, where I fielded all sorts of digital marketing and advertising questions from therapists and clinic leaders across the country. Here are the most common questions I received, along with my responses.
Opening a new physical therapy practice is a great way to supercharge your career; it sends you down a path where you can learn more skills, influence the lives of more patients, and increase your personal wealth. But opening a new clinic is no easy task—especially when it comes to saving up the capital necessary to, at bare minimum, get the clinic up and running.
By now, you’ve probably heard about the latest trend in physical therapy practice models: concierge-based clinics. For many practice owners—or future practice owners—the idea of spending as much time as you need with each patient and offering a
Back in March, the future seemed hazy—to put it mildly. COVID-19 cases were spreading throughout the US, many states went on economic lockdown, and a huge number of small businesses suddenly found themselves without enough revenue to stay open—let alone pay their employees.
Attracting patients to your rehab therapy clinic can be challenging—even on a good day. During a pandemic, it can seem downright impossible—especially if you’re operating on a tight budget (and these days, who isn’t?). But despite all of the challenges 2020 has brought our way, the fact is, there are still patients out there who need rehab therapy services.
Over the years, I’ve spoken to many physical therapists with aspirations of someday owning their very own PT practice. It’s a noble goal, and when successful, it can help fill the gaps in access to quality conservative care that exist in many communities across the country. However, practice ownership requires a lot of time, energy, creativity, and money—the latter of which is something many people are in short supply of these days.
Rehab therapy practice owners close down their businesses for many different reasons—from retirement to say, a large-scale health crisis. Whether a closure is temporary or long-term, there’s definitely a wrong way to close up shop—and as a result, leave your employees and patients high and dry…
There’s a lot of uncertainty in the world right now—and for many, that’s extending into the realm of finances. We’ve covered some strategies for managing rehab therapy clinics during these turbulent times, but today, we thought we’d bring our attention back to individual providers and staffers…
This year has been a roller coaster of change for PTs—and for healthcare workers in general. Even though we’re only halfway through the year, we’ve seen PTs cycle through all sorts of ups and downs, from shutting down their clinics to widely adopting telehealth…
The COVID-19 pandemic hit the PT industry like a wrecking ball—and now clinics across the nation are beginning to pick up the pieces and learn how to treat patients in this new, virus-laden world. To help PTs navigate this new healthcare landscape, Heidi Jannenga, PT, DPT, ATC, WebPT Co-Founder and Chief Clinical Officer, and Nancy Ham, WebPT CEO hosted an hour-long webinar discussing the impact of the pandemic and strategies for reopening.
Regardless of what you believe to be the societal and social implications of physical distancing, most people have—at least somewhat—adjusted to allowing for six feet of extra space between themselves and others. However, while it may be easy to scoot to one side of a wide sidewalk to let s