• Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • Why My Practice Can’t Live Without Outcomes Tracking Image

    articleMar 15, 2017 | 3 min. read

    Why My Practice Can’t Live Without Outcomes Tracking

    If you don’t measure it, you cannot improve it. For a long time, as our business was growing, we operated by feel. And we “felt” we were doing a good job. Once we started tracking our physical therapy outcomes , though, we finally knew. We found out that we were doing a good job—in some areas. In other areas, we found out that we needed more work. The main point is that we were flying blind until …

  • Ditch the Fruit Baskets: Why Data is the Key to Referral Marketing Image

    articleFeb 2, 2017 | 6 min. read

    Ditch the Fruit Baskets: Why Data is the Key to Referral Marketing

    Once upon a time, in the fee-for-service healthcare environment of yesteryear, rehab therapists used fruit baskets, gift cards, coffee runs, and catered lunches to drum up new business from local physicians and other providers—and it worked. While you still may have some luck increasing your referral numbers by sending your favorite MD a basket of his or her favorite snacks, there’s a good chance all those goodies will get you nothing more than a thank-you note. After …

  • Referral Revolution: Fresh Strategies for Appealing to Physicians Image

    articleAug 10, 2016 | 6 min. read

    Referral Revolution: Fresh Strategies for Appealing to Physicians

    If you’ve been in business for a while now, you undoubtedly have several go-to strategies for marketing to physicians with the goal of generating physical therapy referrals. Even if you’re just starting out, you may have a few ideas up your sleeve. Either way, some of your physical therapy marketing strategies will work better than others. But, here’s a question you may not have considered as you formulate and execute those strategies: are you doing things that …

  • 6 Biggest Takeaways from PPS 2015 Image

    articleNov 16, 2015 | 10 min. read

    6 Biggest Takeaways from PPS 2015

    Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year's PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I never made it to Disney World, I still felt like I was in the most magical place on Earth, thanks to the inspiring and informative presentations I saw and the thought-provoking …

  • The Ultimate ICD-10 FAQ: Part Deux Image

    articleSep 24, 2015 | 16 min. read

    The Ultimate ICD-10 FAQ: Part Deux

    Just when we thought we’d gotten every ICD-10 question under the sun, we got, well, more questions. Like, a lot more. But, we take that as a good sign, because like a scrappy reporter trying to get to the bottom of a big story, our audience of blog readers and webinar attendees aren’t afraid to ask the tough questions—which means they’re serious about preparing themselves for the changes ahead. And we’re equally serious about providing them with …

  • The Ultimate ICD-10 FAQ Image

    articleSep 1, 2015 | 21 min. read

    The Ultimate ICD-10 FAQ

    Yesterday, we hosted the largest webinar in WebPT history . Thousands of rehab therapy professionals attended the live session, which focused on ICD-10 coding examples . As expected, we received a lot of questions. Below is a collection of the webinar’s most frequently asked questions. The Seventh Character Craze What is the seventh character? The seventh character didn’t exist in ICD-9 , so it’s caused a great deal of confusion. Essentially, it’s a mechanism for applying greater …

  • Medical Necessity and ICD-10: What Physical Therapists Need to Know Image

    articleAug 11, 2015 | 4 min. read

    Medical Necessity and ICD-10: What Physical Therapists Need to Know

    ICD-10 has raised a lot of questions, and with good reason:  it differs greatly from its predecessor, ICD-9 , after all. One critical question is, “How will ICD-10 affect the way in which I diagnose?” Currently, many physical therapists receive diagnosis codes from referring physicians, and they just carry those over into their notes. But ICD-10 isn’t solely about coding patient diagnoses correctly; it’s also about coding the correct patient diagnoses. As Lori Purcell, RHIA, CCS, explains …

  • How Will ICD-10 Affect Direct Access? (And Other Billing Questions) Image

    articleJul 16, 2015 | 6 min. read

    How Will ICD-10 Affect Direct Access? (And Other Billing Questions)

    In healthcare sectors across the globe, ICD-10 is hardly  a new concept . But in the US, we’ve been hesitant to adopt the updated system since its inception more than 30 years ago. In just a few short months, though, that’s all going to change. If you’ve been watching the news, reading  the WebPT Blog , or talking with your colleagues, you’ve probably gotten the sense that the  ICD-10 delay , debates, and—for some—dread are about to …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.