The COVID-19 pandemic has been bad news for physician referral marketing and networking—and now, many PTs, OTs, and SLPs are wondering how the heck they’re supposed to build those relationships when they can’t simply drop in on their favorite referring providers. But here’s some good news: networking with physicians isn’t much different now than it was before the pandemic hit
If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.
If you’re an outpatient PT, you need to have strong relationships with referring physicians—whether you like it or not. Creating solid relationships with MDs brings a lot of benefits to the table. For example, physicians can help you:
We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.
It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here—but right now,
Choosing your practice’s physical location is just as important as picking the right people to fill it. Before you sign the dotted line, follow these steps to ensure you make the right decision.
Direct access to a physical therapist is the law of the land in all 50 states, but not all state legislation is created equal. In the final installment of this four-part series, we give you the breakdown of direct access laws from Rhode Island to Wyoming.
Direct access to a physical therapist is the law of the land in all 50 states, but not all state legislation is created equal. In part three of this four-part series, we give you the breakdown of direct access laws from Missouri to Pennsylvania.
Direct access to a physical therapist is the law of the land in all 50 states, but not all state legislation is created equal. In part two of this four-part series, we give you the breakdown of direct access laws from Idaho to Mississippi.