• The State of Rehab Therapy in 2019 Image

    webinarJun 3, 2019

    The State of Rehab Therapy in 2019

    Most clinics keep the details of their finances close to the vest—and their productivity stats under lock and key. As a result, it can be hard to figure out how your clinic stacks up to the rest—or even get a feel for what’s going on at the industry level. So, if you’re hungry for insider knowledge about the PT, OT, and SLP spaces, then get ready to eat your chart out! We have a banquet of data-rich …

  • How to Effectively Manage Your PT Clinic’s Online Reputation Image

    articleJun 3, 2019 | 6 min. read

    How to Effectively Manage Your PT Clinic’s Online Reputation

    You’ve heard the adage, “perception is reality,” right? Well, the way your patients—and potential patients— perceive your practice is their reality, whether it’s rooted in truth or not. That’s why it’s imperative that you make a concerted effort to manage your clinic’s reputation both in-person (by providing an exceptional patient experience ) and online (by following up on negative reviews in as close to real time as possible). While you may not be able to prevent someone …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • The PT's Guide to Hiring and Managing Freelance Marketers Image

    articleMay 29, 2019 | 9 min. read

    The PT's Guide to Hiring and Managing Freelance Marketers

    Here’s a question for all you practice owners and directors: how much extra time do you have in your day to devote to marketing your practice ? If you’re like many, the answer is probably “not much.” So, it’s understandable that you may be tempted to delegate that task to someone else. Sometimes, that “someone else” ends up being an overburdened staff member with little experience in healthcare marketing. If you—and your budget—can swing it, though, you …

  • 13 Physical Therapy Instagram Accounts You Should Follow Image

    articleMay 23, 2019 | 6 min. read

    13 Physical Therapy Instagram Accounts You Should Follow

    Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content. Either way, it may be time to spice up your Insta experience with some inspirational (and sometimes educational) physio goodness by following some of these top physical therapy …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • The Pros and Cons of Outsourcing Your PT Clinic's Marketing Image

    articleMay 14, 2019 | 7 min. read

    The Pros and Cons of Outsourcing Your PT Clinic's Marketing

    Marketing is unlike any other essential business task. It’s one part research, one part networking , two parts trial and error (and data-mining), and three parts creativity. Needless to say, marketing isn’t everyone’s cup of tea—and that’s totally okay! But, that doesn’t mean you can abandon your marketing efforts entirely, because that’ll leave you with a big elephant in the waiting room (i.e., you’ll probably struggle to find new patients ). That said, you don’t necessarily have …

  • Marketing for Cash-Based Practices (or Any PT Private Practice) Image

    articleMay 9, 2019 | 11 min. read

    Marketing for Cash-Based Practices (or Any PT Private Practice)

      Insurance-based PT practice owners could learn a thing or two from their  cash-based peers  when it comes to marketing. That’s because effective marketing for cash-based clinics boils down to two things: therapists (1) knowing their worth and (2) capitalizing on their value—something that every PT should be doing anyway. That’s because,  as copays soar  and patients become more selective about who they entrust with their health, physical therapists need to differentiate themselves from the sea of …

  • 3 Marketing Rules for Pediatric Therapists Image

    articleMay 8, 2019 | 7 min. read

    3 Marketing Rules for Pediatric Therapists

    Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors. And though we’ve provided a lot of marketing advice on everything from creating a value prop to properly using CTAs , that advice doesn’t always address the subtleties of marketing a specialty—especially when …

  • Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today Image

    articleMay 1, 2019 | 13 min. read

    Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today

    Imagine a world where—much like the King of the Seven Kingdoms must gain the approval of his councilors before making any major decisions—patients have to consult their primary care physicians before they can see any other healthcare provider (whether that’s a dentist or a chiropractor). Sounds ridiculous, right? And if every health and wellness professional relied on physician referrals to keep a steady flow of patients, the competition would be pretty steep—and it’d be much harder to …

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