• The Pros and Cons of In-Network Payer Relationships Image

    articleJul 3, 2019 | 5 min. read

    The Pros and Cons of In-Network Payer Relationships

    It’s hard to identify when you’re trapped in an unhealthy relationship—even if that relationship is just a professional business arrangement. Yes, it’s possible that your in-network payer relationships are verging on unhealthy, especially if payers constantly grind your gears, and you’re hesitant to renew your contracts with them. The good news is that you have no obligation to remain in-network with every payer—and, in some cases, it may be better to ditch the in-network relationships altogether. That …

  • Founder Letter: Bill to Thrill: 10 RCM Tweaks to Improve the Patient Experience in Your Practice Image

    articleJul 2, 2019 | 9 min. read

    Founder Letter: Bill to Thrill: 10 RCM Tweaks to Improve the Patient Experience in Your Practice

    I don’t want to beat around the bush: health care—physical, occupational, and speech therapy included—is expensive. But the true cost of skyrocketing healthcare spending goes beyond out-of-pocket deductibles , because patients are allowing their health to take a backseat to other expenses. Last month, I stressed the importance of winning patients for life by marketing to them throughout the entire customer lifecycle. And I don’t want to undermine the value of keeping patients engaged throughout the entire …

  • 5 Essential Billing Benchmarks for Your PT Practice Image

    articleJul 1, 2019 | 7 min. read

    5 Essential Billing Benchmarks for Your PT Practice

    You set goals—and track outcomes data —for your patients, right? And you tweak plans of care as you go to ensure patients are moving in the right direction, optimizing your approach to bring them closer to the results they want. Otherwise, you’d be treating blind, hoping that your patients were progressing, but not really knowing for sure. The same holds true for your practice’s billing health. If you're not benchmarking , setting goals, and monitoring your practice’s …

  • The Complete Guide to Creating a Physical Therapy Clinic Website Image

    downloadJul 1, 2019

    The Complete Guide to Creating a Physical Therapy Clinic Website

    Clinic websites are now a cornerstone of modern marketing—and every rehab therapy clinic needs an established and easily navigated online presence. But building a website is easier said than done. Between all the jargon (Hosting? SEO? Domains?) and the opportunistic companies that gatekeep website creation services, the whole process can be confusing, stressful, and downright frustrating.  So, if you want to learn how to create a fresh, new website for your PT clinic—no fuss, no muss, no …

  • Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • 8 Reasons You Should Attend Ascend 2019 Image

    articleJun 26, 2019 | 4 min. read

    8 Reasons You Should Attend Ascend 2019

    Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the fifth-annual event hit our hometown of Phoenix, Arizona, for two incredibly educational (and incredibly fun) days. This year—September 19–21, to be exact—Ascend is heading to the Land of 10,000 Lakes (that’s Minnesota, don’tcha know!) for another round of rehab therapy’s can’t-miss business conference. Seriously—you’ve gotta be there. Here’s why: 1.) You’ll earn CEUs. In addition to upping their business acumen, physical and …

  • The State of Rehab Therapy in 2019 Image

    downloadJun 17, 2019

    The State of Rehab Therapy in 2019

    Each year, we survey thousands of rehab therapy professionals on the metrics, strategies, and complicating factors that influence success in the current healthcare market. In 2019, we received more than 6,000 responses from individuals in a variety of settings, specialties, and geographic regions—and we’ve compiled all that data into the single most comprehensive annual report on the state of the rehab therapy industry.  This report features insights on everything from demographics and financial metrics to regulatory challenges …

  • Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

  • 5 Physical Therapy Websites We Love Image

    articleJun 12, 2019 | 6 min. read

    5 Physical Therapy Websites We Love

    Building a website from scratch is no easy feat—especially if you don’t have any design experience. And, between the rigors of providing consistently exceptional care and creating defensible documentation , who has time to sit down and research website best practices? Finding examples of well-made PT websites is yet another time sink; aside from individually searching clinics by name, there isn’t an efficient way to locate sites that you can draw inspiration from. Well, you’re in luck, …

  • 10 Easy Steps to Make Your PT Clinic Rank Higher in Google Image

    articleJun 7, 2019 | 8 min. read

    10 Easy Steps to Make Your PT Clinic Rank Higher in Google

    When your website doesn’t rank well on Google (i.e., it doesn’t show up on the first page of results when people search for PT in your area), it’s like you’re playing a game of hide-and-seek with your potential patients. The only problem is that those potential patients don’t know you’re playing hide-and-seek—and even if they did, they’re not all that interested in playing along. That’s why securing a higher spot in Google search results is super important: …

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