Chances are, you’ve searched for a local business on Google before—whether that be a restaurant or a healthcare provider. If so, then you’ve probably seen the Google Maps local pack, which looks a little something like this.
Despite how challenging this past year has been, there is still a lot to look forward to in terms of where the rehab therapy industry is heading. After all, the pace of innovation isn’t slowing down for anything—not even the novel coronavirus.
Over the years, I’ve spoken to many physical therapists with aspirations of someday owning their very own PT practice. It’s a noble goal, and when successful, it can help fill the gaps in access to quality conservative care that exist in many communities across the country. However, practice ownership requires a lot of time, energy, creativity, and money—the latter of which is something many people are in short supply of these days.
Rehab therapy professionals have a lot to keep track of when initiating patient treatment—everything from verifying patient insurance information to building rapport with patients. And that’s in addition to ensuring that if a patient comes in via a physician—or has an insurance plan that requires the oversight of an MD—you’ve covered all things paperwork and signatures.
One of my favorite parts of my job is getting the chance to go to conferences. I love traveling and visiting new cities, meeting new people, and gaining actionable advice to apply in my job role. With the pandemic, I thought that attending conferences was out of the question. Clearly, I underestimated the ingenuity of event teams across the country, because a huge number of conferences have gone digital.
Every year near the end of July, the Centers for Medicare and Medicaid Services (CMS) releases a document with all of the proposed policy changes that it wants to implement. And this year, the proposed rule is a roller coaster for rehab therapists.
According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.
If there’s one good thing that can be said about 2020, it’s that our newfound plethora of free time really lends itself to learning and self-improvement. When you’re stuck at home more often than not—and when mindless Netflix binging grows old—it’s a great time to pick up a new skill or absorb some knowledge.
When someone mentions the words “physical therapy billing,” terms like “easy” or “simple” probably don’t leap to mind. After all, every payer has its own way of doing things, and the rules are rarely straightforward—especially when you start throwing in other terms like “8-minute rule” or “mixed remainders.”
The novel coronavirus took all of us by surprise. And while everyone around the world has been impacted to varying degrees, the healthcare industry—and specifically, the rehab therapy community—has been uniquely challenged during this time.
With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.
There’s a lot of uncertainty in the world right now—and for many, that’s extending into the realm of finances. We’ve covered some strategies for managing rehab therapy clinics during these turbulent times, but today, we thought we’d bring our attention back to individual providers and staffers…