• The Case for Cooperation (Not Competition) Among PTs Image

    articleAug 1, 2016 | 7 min. read

    The Case for Cooperation (Not Competition) Among PTs

    A few years ago, WebPT President Heidi Jannenga wrote a Founder Letter about the importance of targeted physical therapy marketing strategies—specifically, branding the PT profession as a whole. In it, she encouraged practitioners to think bigger than themselves as individuals: “Before we can market our individual practices—or our individual specialties—we first must identify who we are as a profession and how the services we provide benefit our current and prospective patients,” she wrote. “We must brand...PT.” And …

  • Closing the Loop: Why PTs are Critical to ACO Success Image

    articleJul 21, 2016 | 7 min. read

    Closing the Loop: Why PTs are Critical to ACO Success

    Last year, the US Department of Health and Human Services (HHS) announced its plan to link half of all Medicare fee-for-service payments to alternative payment models by 2018. That’s only a year and a half away, which means the clock is ticking—and the demand for alternative model adoption is increasing. If you work in a large healthcare organization—especially a hospital—you undoubtedly already know about one such model that’s been garnering quite a lot of attention across the …

  • CPT Update: Why the Valuation of the New PT and OT Eval Codes is Problematic Image

    articleJul 19, 2016 | 9 min. read

    CPT Update: Why the Valuation of the New PT and OT Eval Codes is Problematic

    The purpose of any type of reform is to drive change. And that’s certainly true when it comes to healthcare—and healthcare payment—reform. But, change often comes slowly—and in the wake of Medicare’s recently issued proposed physician fee schedule for 2017 , I have to wonder whether it’ll come too slowly for physical and occupational therapists. That’s because, while the Centers for Medicare & Medicaid Services (CMS) voiced its support for replacing the existing CPT codes for physical …

  • 3 Things That Keep Hospital CEOs Up at Night Image

    articleJul 8, 2016 | 5 min. read

    3 Things That Keep Hospital CEOs Up at Night

    For hospital C’s—C-suite executives, that is—catching some Z’s might seem like an exercise in futility. And understandably so; after all, the growing pressure to simultaneously control costs and improve care quality is enough to turn even the heaviest sleeper into an insomniac. If you work or practice in a hospital setting, you’ve probably noticed—or even been the one to implement—some reform-driven changes to your facility’s operational processes. But, what’s really driving those changes—and is there a better …

  • Go, Go, ACO: Making Sense of Medicare’s New Alternative Payment Rules Image

    articleJun 30, 2016 | 5 min. read

    Go, Go, ACO: Making Sense of Medicare’s New Alternative Payment Rules

    Earlier this month, CMS laid down a final rule that rewrote—or at least revised—the book on accountable care organization (ACO) participation. We’ll dive into the deets in a minute, but the key takeaway here is that this rule represents yet another leap toward the transition to a value-based healthcare payment environment. We’ve said it before, and we’ll say it again: when it comes to pushing the healthcare system to deliver more and spend less, the federal government …

  • Recap: What’s NEXT for Physical Therapy Image

    articleJun 15, 2016 | 6 min. read

    Recap: What’s NEXT for Physical Therapy

    Country music stars took over Nashville last week for the CMT Music Awards, but the only celebrities I was looking out for were at the Gaylord Opryland Resort. From Ben Fung and Sharon Dunn to John Childs and Fred Gilbert, the PT industry’s biggest stars gathered in Music City for APTA NEXT, a four-day conference focused on physical therapy education and innovation. If you didn’t have the chance to attend, here’s a look at what’s in store …

  • Breaking Bad Habits: The Modern PT’s Formula for Success Image

    webinarJun 7, 2016

    Breaking Bad Habits: The Modern PT’s Formula for Success

    Since the dawn of rehab therapy, PTs have been operating in a system of restriction. In some cases, that’s a good thing—after all, therapists pride themselves in treating and healing their patients within the confines of evidence-based practice. But in many ways, the traditional system is broken—and that’s only growing more apparent as we enter a new age of health care: the era of value-based care delivery. For too long, rehab therapists have left it up to …

  • Odd Provider Out: Why PT Exclusion from MIPS is Bad for Future Payments Image

    articleMay 4, 2016 | 6 min. read

    Odd Provider Out: Why PT Exclusion from MIPS is Bad for Future Payments

    It’s official: rehab therapists are just a sashay away from exiting the PQRS dance floor. That’s because last week, the Centers for Medicare & Medicaid Services (CMS) issued a proposed final rule that, if adopted, will put into effect the Medicare Access & CHIP Reauthorization Act of 2015 (MACRA). And that, in turn, will give the green light to the Merit-based Incentive Payment System (MIPS) , a brand spankin’-new quality data reporting program that consolidates PQRS , …

  • Payment Reform and Occupational Therapy: Why Learning ICD-10 is Good for OTs Image

    articleApr 28, 2016 | 7 min. read

    Payment Reform and Occupational Therapy: Why Learning ICD-10 is Good for OTs

    As Occupational Therapy Month comes to a close, it’s a good time to consider all of the pending changes in health care and how they will affect our field. Soon, healthcare providers will be reimbursed for their services in very different ways: new payment models will be driven by data demonstrating effective care, and ICD-10 codes—which serve as one method for gathering such quality data—will be scrutinized to determine what types of people are consuming health care …

  • Outcomes and OMT FAQ Image

    articleApr 26, 2016 | 11 min. read

    Outcomes and OMT FAQ

    In January, we hosted a webinar focused on the importance of outcomes tracking in physical therapy. In addition to explaining why it’s absolutely critical that therapists collect objective data on patient progress, we highlighted a few of the reports available in WebPT Outcomes . With the move to a value-based payment environment already in full swing, outcomes tracking is a hot topic in the physical therapy space, and that meant lots of thoughtful question from our webinar …

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