• Insurance Coverage Confusion: Why Uninformed Patients Lead to Unpaid Balances Image

    articleApr 17, 2017 | 5 min. read

    Insurance Coverage Confusion: Why Uninformed Patients Lead to Unpaid Balances

    People buy lots of products without truly understanding how they work. But unlike that automatic wine corker you impulse-bought from Brookstone last month, not every purchase comes with a 20-page instruction manual—or ends up working the way we imagined it would. For many consumers, that frustration definitely applies to the health insurance selection process. And that’s especially true for those who are new to the insurance market —for example, the millions of Americans who recently gained access …

  • How to Discuss Medical Bills and Insurance with Your Patients Image

    articleApr 7, 2017 | 5 min. read

    How to Discuss Medical Bills and Insurance with Your Patients

    Buying health insurance is easier—and faster—than it’s ever been. Much like fast food, however, speedy convenience now can cause plenty of woe later. (For example, I’m betting a good portion of your patients purchased plans without even knowing how a deductible works for health insurance—let alone what their deductible actually is.) But as unpleasant as a post-taco-run stomachache can be, surprise medical bills are much more painful. I’ll take the #2 with the large deductible. Does this …

  • The PT Patient's Guide to Understanding Insurance Image

    downloadApr 3, 2017

    The PT Patient's Guide to Understanding Insurance

    Patients are shouldering a greater portion of their healthcare costs than ever before. But when they don’t know the specifics of their coverage, they can end up with much bigger bills than they bargained for—and that often leads to unpaid balances and unfinished treatment plans. Bring them up to speed—and improve your practice’s collections and patient retention—with this guide. Patients will learn: What it means for a service to be “covered.” How to define common insurance terms. …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Combatting Payment Fatigue: How to Increase Revenue Without Haggling with Payers Image

    articleMay 31, 2016 | 8 min. read

    Combatting Payment Fatigue: How to Increase Revenue Without Haggling with Payers

    For PT practice owners, finding ways to increase topline revenue can be challenging. While there are a number of strategies for growing your practice, your success ultimately hinges on accomplishing at least one of the following: Getting paid more for the services you provide. Getting more patients in the door. Keeping patients from dropping out early. For many practices—especially newer and smaller clinics—it’s easy to get stuck on the first one and forget about the second two. …

  • 3 Ways Home Exercise Programs Improve Patient Engagement Image

    articleOct 27, 2015 | 3 min. read

    3 Ways Home Exercise Programs Improve Patient Engagement

    A prescribed home exercise program (HEP) is a critical feature of any patient’s plan of care—one that greatly influences patient engagement. But, simply having an HEP in place doesn’t guarantee a boost in patient engagement. Furthermore, if your programs aren’t finely tuned, your patients may not feel encouraged to stay the rehabilitation course—assuming they perform their home exercises, period. So, what’s a therapist to do? Here’s how providers can use a well-planned HEP to improve patient engagement. …

  • Fill Your Schedule: 10 Strategies to Get More Referrals Image

    articleOct 26, 2015 | 5 min. read

    Fill Your Schedule: 10 Strategies to Get More Referrals

    Today's post comes from PT Paul Potter , a private practice owner with more than 35 years of experience, host of the Functional Freedom Podcast, and the author of the Cash Therapy Practice: Professional Freedom in the New Healthcare Economy and On Fire: Ignite Your Passion with a Cash Therapy Practice . If I had a dollar for every time I’ve heard a therapist say he or she needs more referrals, I’d be retired by now. After …

  • How Does Telehealth Affect Patient Engagement? Image

    articleOct 21, 2015 | 3 min. read

    How Does Telehealth Affect Patient Engagement?

    It’s safe to say that  telehealth is a big trend in health care . In fact, the American Medical Association (AMA)  announced this month  that it’s developing a workgroup of more than 50 healthcare experts to “take part in integrating new telehealth technologies and products into the Current Procedural Terminology (CPT®) coding system.” That’s a pretty big deal, but it comes as no surprise, as telehealth  continues to evolve  and pervade the healthcare industry. Based on a  …

  • 5 Reasons Patient Engagement is the Path to Optimal Outcomes Image

    articleOct 13, 2015 | 6 min. read

    5 Reasons Patient Engagement is the Path to Optimal Outcomes

    If you’re a practicing rehab therapist, you probably don’t need data to tell you that engaged patients tend to achieve better outcomes than their non-engaged peers. But while the engagement-outcomes connection is fairly obvious, the reasons behind it may not be. By understanding those reasons, you can apply engagement strategies that foster better behavior in all of your patients—thus allowing them to achieve even better outcomes. And as pay-for-performance takes the throne as the dominant payment paradigm …

  • The Initial Therapy Appointment is Everything Image

    articleOct 12, 2015 | 4 min. read

    The Initial Therapy Appointment is Everything

    Patient engagement isn’t just about being friendly and nice. It’s about giving your patients the information they need to help their treatment succeed. That’s why it’s so important to prepare your patients for their first therapy appointment—in an effort to both set appropriate patient expectations and improve patient retention. Therapy Expectations If a patient has never been to therapy appointment before, expect lots of questions. Better yet, preempt those inquiries by sending patients information about how to …

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