New patients are the lifeblood of any successful practice. After all, even if you offer wellness services that extend beyond a patient’s course of care—and you should—many of your existing patients will graduate from therapy, never to return. Thus, all successful therapy practices should have a plan in place for not only bringing in new patients, but also establishing patient trust and building solid patient-provider relationships.
I don’t know about you, but I have a hard time with endings—even the end of a good book can leave me feeling melancholy for a few days while I process the fact that my newfound friends are continuing to live their fictional lives without me. While you may not experience pangs of loss over a well-developed character, I’d lay a wager that you feel the pain when a patient bails on you before his or her treatment plan is complete.
In this guest post, PT and author Paul Potter shares ten strategies for driving more patients into your clinic.
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