patient engagement Archives | WebPT

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Marketing on a Budget: 7 Inexpensive Ways to Boost Patient Volume in Your Practice

2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.

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13 Physical Therapy Instagram Accounts You Should Follow

Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content.

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How to Host a Community Event at Your PT Clinic

One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your mind isn’t buzzing around productivity requirements or Medicare’s latest data-reporting program.

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3 Emerging Trends in OT Telehealth and Technology

If you’ve been to Ascend—or any business-related rehab therapy event—you’ve certainly heard this common complaint: “There are so many patients who would benefit from OT, PT, and SLP—but they aren’t making it into our clinics.” To make matters worse, we therapy professionals aren’t very good at retaining the patients who do come to see us.

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The Golden Rules of Running a PT Clinic Blog

If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant—as opposed to looking like nothing more than a digital brochure for your clinic.

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4 Signs Your PT Patient is About to Drop Out

We physical therapists pride ourselves on being able to truly impact our patients’ lives. There’s really no better feeling than helping a patient reduce his or her pain and increase his or her independence. But, as most of us know, there are always those few patients who fall off the radar, bailing on therapy for good before they meet their goals.

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Common Questions from our Art of Discovering and Selling Value Webinar

Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources.

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