The pandemic isn’t over, but many rehab therapy clinics are starting to resume operations. Yet, things aren’t—and can’t be—the same as they were before (at least not for the time being), which means in order to move into this next phase, clear communication is paramount.
The coronavirus pandemic was a catalyst for a new wave of regulatory changes that expanded the rehab therapist toolbox almost overnight. Most recently, CMS made telehealth more widely accessible to rehab therapy providers. (Hallelujah!) While the industry has been fighting for this privilege for years, the swift change cast many providers into the uncharted waters of remote care with very little time to prepare.
New patient volume is incredibly important for rehab therapy practices. After all, you’ve likely spent quite a bit of effort marketing directly to patients or referral sources to ensure those patients who could benefit from your services actually do.
In this Q&A, Jaclyn Fulop, MSPT, the owner of Exchange Physical Therapy Group, explains how her practice responded to the COVID-19 pandemic by implementing a telehealth model. Interested in adopting telehealth in your own organization? Be sure to review this comprehensive blog post on leveraging and billing for telehealth in rehab therapy, this FAQ on Medicare’s new e-visit opportunities for rehab therapists, and this free webinar on telehealth and business continuity in the rehab industry. And to keep following what the team at Exchange PT is up to, be sure to check ’em out on Instagram.
As the reality of pandemic sets in, industries across the country are experiencing a significant dropoff in business—and private practice rehab therapy is no different. Many therapy business owners have reached out to us for recommendations on how to address this, with several requesting information on the telehealth opportunities specifically available to them and their patients.
For many of us, the past couple of weeks have been surreal—almost dystopian. We have gone from living our lives as normal—observing the freedoms and routines most of us take for granted—to considering every potential action and activity through a new, exceptionally cautious lens.
So, you want to deliver value-driven care? There are plenty of formal programs in play that are designed to foster value-driven care throughout the healthcare system (MIPS, PCMHs, and ACOs, to name a few).
Recently, we’ve received a whole lot of questions about what physical therapist assistants (PTAs) and occupational therapy assistants (OTAs) can and cannot do in practice—likely because many practice owners are re-evaluating staff roles and clinic operations in preparation of the Medicare reimbursement reduction for assistant-provided services, which takes effect in 2022.
Many physical therapists go through school with the goal of working in a specific setting. Some can’t wait to join an inpatient rehab facility; others are excited to work in outpatient orthopedics. Then there are the PTs who love the idea of home health , pediatrics, or skilled nursing facility (SNF) rehab.
Most physical therapists entered the profession to work with people. That’s why meeting an animal physical therapist can often cause folks to do a double-take. But if you’re an animal lover, and you’re looking for a change, it’s time to get excited—because physical therapists can and do work with animals in many different ways.
Delivering an A-plus patient experience is a PT clinic’s best marketing strategy. Here’s how to do it right.