occupational therapy Archives | WebPT

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September 11, 2020
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Marketing on a Budget: 7 Inexpensive Ways to Boost Patient Volume in Your Practice

2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.

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September 2, 2020
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CMS Threw Down the Gauntlet: Are We Ready to Fight the 9% Medicare Cut?

CMS has thrown down the gauntlet for PTs and OTs. It yet again challenged us, clear as day, to fight for our Medicare payments and prove our worth as healthcare providers. Sure, CMS isn’t looking for a literal round of fisticuffs—but its planned payment reduction will inflict harm just the same.

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Rehab Therapy Marketing
August 21, 2020
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FAQ: Rehab Therapy Marketing for Every Budget

Attracting patients to your rehab therapy clinic can be challenging—even on a good day. During a pandemic, it can seem downright impossible—especially if you’re operating on a tight budget (and these days, who isn’t?). But despite all of the challenges 2020 has brought our way, the fact is, there are still patients out there who need rehab therapy services.

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August 19, 2020
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13 Physical Therapy Inservice Ideas

Physical therapy inservices are always enjoyable. If you’re in the audience, you get to learn new skills, bond with coworkers, and collaborate as a team to provide better patient care. But, when you’re the one on the hook to actually present an inservice, it can be a little stressful!

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August 7, 2020
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Referrals, Prescriptions, and Certifications: What Are They, and How are They Different?

Rehab therapy professionals have a lot to keep track of when initiating patient treatment—everything from verifying patient insurance information to building rapport with patients. And that’s in addition to ensuring that if a patient comes in via a physician—or has an insurance plan that requires the oversight of an MD—you’ve covered all things paperwork and signatures. 

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August 7, 2020
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How to Get the Most Out of a Virtual Rehab Therapy Conference

One of my favorite parts of my job is getting the chance to go to conferences. I love traveling and visiting new cities, meeting new people, and gaining actionable advice to apply in my job role. With the pandemic, I thought that attending conferences was out of the question. Clearly, I underestimated the ingenuity of event teams across the country, because a huge number of conferences have gone digital. 

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an open cardboard box with a LinkedIn icon popping out
August 6, 2020
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How Advertising on LinkedIn Can Help Drive Patients to Your Physical Therapy Clinic

According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.

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August 4, 2020
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12 Things for Rehab Therapists to Read, Watch, or Listen to in 2020

If there’s one good thing that can be said about 2020, it’s that our newfound plethora of free time really lends itself to learning and self-improvement. When you’re stuck at home more often than not—and when mindless Netflix binging grows old—it’s a great time to pick up a new skill or absorb some knowledge.

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July 10, 2020
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FAQ: PT After Crisis: Recovering, Reopening, and Refocusing on the Future

The COVID-19 pandemic hit the PT industry like a wrecking ball—and now clinics across the nation are beginning to pick up the pieces and learn how to treat patients in this new, virus-laden world. To help PTs navigate this new healthcare landscape, Heidi Jannenga, PT, DPT, ATC, WebPT Co-Founder and Chief Clinical Officer, and Nancy Ham, WebPT CEO hosted an hour-long webinar discussing the impact of the pandemic and strategies for reopening.

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