We have a long way to go before the world gets back to normal (or some semblance of normal), but we’ve made good progress. According to this report from the Bureau of Labor Statistics, unemployment fell to roughly 8.4% in August.
2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.
CMS has thrown down the gauntlet for PTs and OTs. It yet again challenged us, clear as day, to fight for our Medicare payments and prove our worth as healthcare providers. Sure, CMS isn’t looking for a literal round of fisticuffs—but its planned payment reduction will inflict harm just the same.
Attracting patients to your rehab therapy clinic can be challenging—even on a good day. During a pandemic, it can seem downright impossible—especially if you’re operating on a tight budget (and these days, who isn’t?). But despite all of the challenges 2020 has brought our way, the fact is, there are still patients out there who need rehab therapy services.
Physical therapy inservices are always enjoyable. If you’re in the audience, you get to learn new skills, bond with coworkers, and collaborate as a team to provide better patient care. But, when you’re the one on the hook to actually present an inservice, it can be a little stressful!
Rehab therapy professionals have a lot to keep track of when initiating patient treatment—everything from verifying patient insurance information to building rapport with patients. And that’s in addition to ensuring that if a patient comes in via a physician—or has an insurance plan that requires the oversight of an MD—you’ve covered all things paperwork and signatures.
One of my favorite parts of my job is getting the chance to go to conferences. I love traveling and visiting new cities, meeting new people, and gaining actionable advice to apply in my job role. With the pandemic, I thought that attending conferences was out of the question. Clearly, I underestimated the ingenuity of event teams across the country, because a huge number of conferences have gone digital.
Every year near the end of July, the Centers for Medicare and Medicaid Services (CMS) releases a document with all of the proposed policy changes that it wants to implement. And this year, the proposed rule is a roller coaster for rehab therapists.
According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.
If there’s one good thing that can be said about 2020, it’s that our newfound plethora of free time really lends itself to learning and self-improvement. When you’re stuck at home more often than not—and when mindless Netflix binging grows old—it’s a great time to pick up a new skill or absorb some knowledge.
The novel coronavirus took all of us by surprise. And while everyone around the world has been impacted to varying degrees, the healthcare industry—and specifically, the rehab therapy community—has been uniquely challenged during this time.
The COVID-19 pandemic hit the PT industry like a wrecking ball—and now clinics across the nation are beginning to pick up the pieces and learn how to treat patients in this new, virus-laden world. To help PTs navigate this new healthcare landscape, Heidi Jannenga, PT, DPT, ATC, WebPT Co-Founder and Chief Clinical Officer, and Nancy Ham, WebPT CEO hosted an hour-long webinar discussing the impact of the pandemic and strategies for reopening.