We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.
I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life.
I am not one of those people who bounded out of physical therapy school, brimming with confidence and ready to take on the world. I didn’t lead any groups or clubs during school. I made absolutely no effort to network. And I wound up spending the first two years of my PT career bouncing around a bit, trying to find my footing in the physical therapy industry.
1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.
Take a stroll through WebPT headquarters, and you’ll see dozens of diagrams on whiteboards, brainstorming sessions in progress, smiling faces, Nerf darts, and a whole lot of hard workers. But, if you look a little closer, you’ll notice books—tons of books. They’re displayed on shelves, stacked on desks, and even organized into mini departmental libraries.
Ascend 2016—the ultimate rehab therapy business summit—is just a few short months away. Similar to the 2015 event, this year’s conference will give attendees the opportunity to earn CEUs, glean insights from a lineup of esteemed speakers, and network with some of the top rehab industry leaders. In addition to these benefits, though, we’re happy to continue the tradition of recognizing one deserving rehab therapy business with the Practice of the Year award.