Plenty of physical therapists have fantasized about working from home—especially after an especially hectic day with back-to-back patients. But, now that the coronavirus has rendered many in-person physical therapy models inappropriate (at least for now), quite a few PTs are taking the idea of remote work much more seriously.
If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.
If you’re an outpatient PT, you need to have strong relationships with referring physicians—whether you like it or not. Creating solid relationships with MDs brings a lot of benefits to the table. For example, physicians can help you:
If you ever look at negative company reviews on Glassdoor, you’ll see a recurring theme: “Management was awful, but my coworkers were great.” Coworkers can make or break your experience at a company, but even if you don’t immediately click with your team, there are plenty of ways to build camaraderie intentionally.
With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.
Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your mind isn’t buzzing around productivity requirements or Medicare’s latest data-reporting program.
We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.