• FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • How to Market Yourself as a Top PT Job Candidate Image

    articleMay 21, 2019 | 14 min. read

    How to Market Yourself as a Top PT Job Candidate

    Spring is here, which means hundreds of  #FreshPTs  are descending on the job market in pursuit of  the perfect job . It’s an exciting time for employers looking to expand their teams—but when you’re a new grad vying for that perfect job, especially without much experience, the competition can feel intimidating. Even if you’ve been out of school for years, certain jobs simply attract scores of applicants, which can shake the confidence of even the most experienced …

  • The PT's Guide to Increasing Physician Referrals Image

    articleMay 7, 2019 | 8 min. read

    The PT's Guide to Increasing Physician Referrals

    With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions —and patients are benefiting from more conservative first-line interventions. That said, physician relationships and referrals are still an important piece of the new patient—and thus, …

  • 6 Tips for Marketing Your Brand-New PT Clinic Image

    articleApr 24, 2019 | 5 min. read

    6 Tips for Marketing Your Brand-New PT Clinic

    Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic ! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space. But, that’s easier said than done; marketing a brand-new clinic is a little different than marketing an established practice. For example, pay-per-click (PPC) marketing …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • How to Host a Community Event at Your PT Clinic Image

    articleApr 15, 2019 | 8 min. read

    How to Host a Community Event at Your PT Clinic

    One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your …

  • The PT's Guide to Building Better Referral Relationships Image

    articleMar 20, 2019 | 9 min. read

    The PT's Guide to Building Better Referral Relationships

    We’re big fans of patient-centered marketing —especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans. So, …

  • How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

  • Attend Like You Mean It: The PT’s Guide to Making the Most Out of Conferences Image

    articleDec 10, 2018 | 12 min. read

    Attend Like You Mean It: The PT’s Guide to Making the Most Out of Conferences

    APTA’s NEXT conference just wrapped up in Orlando, and in case you missed it, we recently this year's Ascend business summit. As any rehab therapist will tell you, though, these two conferences are merely the tip of the trade show iceberg. In addition to the national APTA conference, there are meetings for all the different sections and state associations—we wouldn’t dare miss PPS (seriously, PPS is one of our all-time favorite physical therapy conferences, aside from Ascend, of …

  • 5 Tips for Landing Your Dream PT Job Image

    articleDec 7, 2018 | 9 min. read

    5 Tips for Landing Your Dream PT Job

    Whether you’re a new grad or a seasoned physical therapist, job searching can be downright stressful. There’s a ton of pressure to find the perfect role—one where you’ll enjoy that elusive combination of fulfilling work, a healthy work-life balance, and fair pay coupled with growth potential. But, there are ways to strategically navigate your way through the thousands of available jobs in physical therapy—and increase your chances of successfully landing your dream PT job. Here are some …

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