• The Basics: What are Business Metrics Image

    articleAug 4, 2014 | 3 min. read

    The Basics: What are Business Metrics

    This month’s blog theme is business metrics for therapy practices. But before we jump into the specifics of what to measure, calculate, analyze, and act upon, let’s take a step back and cover the basics—what are business metrics? You know the first word in the phrase: business. So how about the second? In addition to referring to a much smarter standard of measurement (the metric system), a metric in its simplest form is a measurement. Put the …

  • Measuring Matters: Key Metrics for Marketing and Sales for Physical Therapy Practices Image

    articleMay 21, 2014 | 8 min. read

    Measuring Matters: Key Metrics for Marketing and Sales for Physical Therapy Practices

    You might be one heck of a salesperson, or you might be a master marketer. But how do you know that? A gut feeling, perhaps? Sales or marketing skills only matter to a business if that business understands the value those skills provide. More succinctly, sales or marketing only matter if they work, and the only way you’ll know if they’re working is if you measure them. With that, here are a few key metrics that’ll help …

  • 4 Strategies to Combat Shrinking Reimbursement in Physical Therapy Image

    articleOct 21, 2013 | 9 min. read

    4 Strategies to Combat Shrinking Reimbursement in Physical Therapy

    If there’s one thing we can all agree on, it may be this: profit margins in outpatient physical therapy are slim. And with average physical therapy reimbursement rates either staying stagnant or decreasing, this trend doesn’t look like it’s going to be reversed any time soon. The frustration I hear most often from clinic owners is that they lack control over third-party reimbursement rates. A lot of advocacy—spearheaded by the APTA, and especially the Private Practice Section—has …

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