metrics Archives | WebPT

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4 Undeniable Reasons to Make Telehealth a Permanent Fixture in PT 

Three months ago, if you had asked me, “What is the application for telehealth in physical therapy?” I would have answered, “Very limited.” Up until then, I believed that for patients with no other options—like those in the remotest parts of the country—telehealth might be useful. But otherwise, not so much. Physical therapy is by definition physical. For it to be effective, the provider must be physically with the patient. Or so I thought.

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The Data-Backed Case for Continued PT Telehealth Coverage

We’ve talked at length about nearly every aspect of telehealth as it relates to physical therapy: its advantages, its shortcomings, how to bill for it, how to launch and market it—the list goes on. However, there’s one angle we’ve yet to cover, and it’s perhaps the most important when it comes to the future of telehealth in rehab: the case for telehealth’s continued use and coverage in PT.

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How One PT Practice Owner Kept His Business Stable Through COVID-19

In this Q&A, Simon Hargus, PT, DPT, OCS, MBA, the owner of First Settlement Physical Therapy (FSPT), explains how he is leading his organization through the COVID-19 pandemic. He covers FSPT’s approach to continuity planning, the steps the company is taking to stay financially stable through the current situation, and the changes he plans to implement in the future based on what he has learned over the last few weeks (including an increased focus on telehealth and cash-based services).

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The PT Practice’s Guide to Turning Bad Metrics Into Better Results

Collecting and tracking your clinic’s metrics is one of the most important things you can do to nurture the long-term success of your business. But, it’s one thing to collect and track all your metrics; knowing what to do with them is a whole other ball game—and you absolutely cannot afford to let them sit in a corner and gather dust.

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10 Physical Therapy Marketing Metrics that Matter

There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written. But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of your efforts are effective—and which aren’t.

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8 Pitfalls for Startup PT Practices

When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite).

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The PT Practice’s Guide to Benchmarking

You probably didn’t start a career in the rehab therapy industry to battle with competitors or play business war games—and if you chose to work in a pre-existing practice, you really didn’t have to worry about any of that. But once you open your own clinic, overcoming competition is the name of the game—and there’s a whole new set of rules to follow if you want to run a successful practice.

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