metrics Archives | WebPT

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The PT Practice’s Guide to Turning Bad Metrics Into Better Results

Collecting and tracking your clinic’s metrics is one of the most important things you can do to nurture the long-term success of your business. But, it’s one thing to collect and track all your metrics; knowing what to do with them is a whole other ball game—and you absolutely cannot afford to let them sit in a corner and gather dust.

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10 Physical Therapy Marketing Metrics that Matter

There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written. But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of your efforts are effective—and which aren’t.

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8 Pitfalls for Startup PT Practices

When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite).

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The PT Practice’s Guide to Benchmarking

You probably didn’t start a career in the rehab therapy industry to battle with competitors or play business war games—and if you chose to work in a pre-existing practice, you really didn’t have to worry about any of that. But once you open your own clinic, overcoming competition is the name of the game—and there’s a whole new set of rules to follow if you want to run a successful practice.

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They’re Just Not that Into You: Why Patients Churn (and How to Stop Them)

I don’t know about you, but I have a hard time with endings—even the end of a good book can leave me feeling melancholy for a few days while I process the fact that my newfound friends are continuing to live their fictional lives without me. While you may not experience pangs of loss over a well-developed character, I’d lay a wager that you feel the pain when a patient bails on you before his or her treatment plan is complete.

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Founder Letter: Ask and You Shall Perceive: Why Every Rehab Therapist Must Track NPS

Oh, the Net Promoter Score® (NPS®)—a simple customer loyalty metric that packs a meaningful punch. So, how likely is it that your patients would recommend your services to a friend? If you don’t know the answer to this question, then it’s safe to say you’re not tracking your NPS, which means you’re missing out on a veritable goldmine of mission-critical information about how your practice is performing from your patients’ perspective.

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