Collecting and tracking your clinic’s metrics is one of the most important things you can do to nurture the long-term success of your business. But, it’s one thing to collect and track all your metrics; knowing what to do with them is a whole other ball game—and you absolutely cannot afford to let them sit in a corner and gather dust.
If you’re not benchmarking, setting goals, and monitoring your PT practice’s progression toward those goals, you’re flying blind.
There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written. But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of your efforts are effective—and which aren’t.
Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition.
Finding a balance between gut instinct and data analysis is the key to optimizing your business decision-making process.
When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite).
You probably didn’t start a career in the rehab therapy industry to battle with competitors or play business war games—and if you chose to work in a pre-existing practice, you really didn’t have to worry about any of that. But once you open your own clinic, overcoming competition is the name of the game—and there’s a whole new set of rules to follow if you want to run a successful practice.
Everything you need to know to better understand how patients use online reviews—and how that use affects patient retention.