• 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

  • 8 Pitfalls for Startup PT Practices Image

    articleJan 11, 2019 | 8 min. read

    8 Pitfalls for Startup PT Practices

    When I was growing up, I used to love watching Indiana Jones reruns with my dad. Whenever one of us found good ole’ Indy playing on TV, we’d plop down and watch the rest of the movie, regardless of how many times we’d seen it. I especially loved watching Indiana duck, dodge, and outsmart every booby trap he encountered during his adventures (the giant rolling boulder was always my personal favorite). While founding a startup practice may …

  • The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization  Image

    webinarJan 4, 2019

    The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Managing your own rehab therapy practice—especially when you’re just starting out—sometimes feels like someone handed you the keys to a new car and said, “Don’t crash!” Sure, you already have your driver’s license—but as it turns out, running a competitive PT, OT, or SLP business is less like navigating the neighborhood on a slow Sunday drive, and more like peeling out on a racetrack and hurtling around with smoke on your trail.   Luckily, you don’t need a …

  • The PT Practice's Guide to Benchmarking Image

    articleJan 4, 2019 | 7 min. read

    The PT Practice's Guide to Benchmarking

    You probably didn’t start a career  in the rehab therapy industry to battle with competitors or play business war games—and if you chose to work in a pre-existing practice, you really didn’t have to worry about any of that. But once you open your own clinic , overcoming competition is the name of the game—and there’s a whole new set of rules to follow if you want to run a successful practice. On that note, there’s one …

  • Balancing Act: How Many Patients Should a PT See in a Day? Image

    articleApr 19, 2018 | 7 min. read

    Balancing Act: How Many Patients Should a PT See in a Day?

    As a physical therapist, balance is intrinsic to your job—whether that be striking a balance between motivating patients and not pushing them too hard or treating patients for literal balance issues. And PTs have to find balance for themselves, too—though maybe not as literally as vestibular patients. In 2017, we surveyed thousands of rehab therapy professionals across all specialties, job roles, and clinic sizes and asked folks about everything from reimbursement rates to frustrations and motivations with …

  • NPS® in Health Care: Leveraging Loyal Patients to Drive New Business and Improve Revenue Image

    articleApr 6, 2018 | 8 min. read

    NPS® in Health Care: Leveraging Loyal Patients to Drive New Business and Improve Revenue

    Most rehab therapy business owners, executives, and administrators understand the value of happy, loyal patients—especially given that a patient’s attitude toward, and relationship with, his or her provider can majorly impact the outcome of that patient’s treatment. But, did you know that you can use Net Promoter Score® (NPS®) tracking to systematically identify your already-pleased patients and leverage them to drive new business and improve your revenue? This powerful metric can also help you learn about, prioritize, …

  • Hidden Connection: How Online Reviews Impact Patient Retention Image

    articleFeb 28, 2018 | 5 min. read

    Hidden Connection: How Online Reviews Impact Patient Retention

    While your current patient retention strategies may center on improving the patient experience—and that’s certainly the best place to start—you may also want to consider upping your online review game . That’s because a plethora of positive online reviews can actually set the tone for the entire patient experience, winning you more new patients and helping you keep the ones you already have. Plus, even critical online reviews can be a valuable source of information you can …

  • The Surprising Cost of Losing a Single Patient Image

    articleJan 19, 2018 | 7 min. read

    The Surprising Cost of Losing a Single Patient

    No business wants to lose a customer, and no healthcare provider wants to lose a patient. It’s bad for business, and it may very well be bad for your patients’ wellbeing. But what does losing a single patient really cost a rehab therapy practice—especially if that patient had gone on to be a loyal one? (Hint: It’s more than you might expect.) Read on to learn how to calculate the cost of losing a patient in your …

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