From diversity issues to payment problems, here’s what’s really going on in PT—and what we must do about it.
Here’s everything you need to know about what’s to come in 2018 for physical, occupational, and speech therapists.
The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there:
In today’s value-based healthcare paradigm, referring providers need objective data that demonstrates your ability to provide value to their patients.
The first rule of the Graham Sessions is that you don’t talk about the Graham Sessions. Well, sort of. This annual “think tank” event isn’t quite as clandestine as Fight Club, but the rules are definitely a bit different than those associated with any other PT industry conference.
As physical therapists, we use evidence-based reasoning to provide the most effective care for our patients. Why, then, do many clinics resist using evidence to inform other areas of their businesses—like marketing? There is a tremendous amount of information available on how to use marketing principles effectively—and yet, few clinic leaders use this research to inform their marketing efforts, which means they’re missing out on opportunities to generate new patients and develop meaningful relationships with referral partners.
Thanks to direct access, physical therapists can be referral sources, not just referral recipients. Here’s how.