One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your mind isn’t buzzing around productivity requirements or Medicare’s latest data-reporting program.
We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.
As 2018 draws to a close, it’s a good time to look back at some of the hottest topics and trends from the year. Some topics, like cash-based practice and pain science, have been in the spotlight for years—while others emerged only within the last few months.
Here’s everything you need to know about what’s to come in 2018 for physical, occupational, and speech therapists.
The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there:
As physical therapists, we use evidence-based reasoning to provide the most effective care for our patients. Why, then, do many clinics resist using evidence to inform other areas of their businesses—like marketing? There is a tremendous amount of information available on how to use marketing principles effectively—and yet, few clinic leaders use this research to inform their marketing efforts, which means they’re missing out on opportunities to generate new patients and develop meaningful relationships with referral partners.