Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
While you may not be able to prevent someone from sharing their negative perception of your practice online, you can certainly mitigate its impact on others.
While some word-of-mouth marketing might happen organically, you’ll need to make an effort to maximize its impact.
Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content.
With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.
Are you using your blog, email newsletter, and social media channels to publish original content that resonates with your patients?