• What Independent PT Practices Can Learn from POPTS Image

    articleJul 12, 2018 | 7 min. read

    What Independent PT Practices Can Learn from POPTS

    Physician-owned physical therapy services (POPTS) get a bad rap in the private practice world. After all, many independent PTs blame them for dwindling referrals and revenues. But, those physicians are doing what every healthcare provider is doing in this challenging healthcare environment: trying to take over the world. Just kidding—trying to remain profitable by adding additional revenue streams that benefit their patients. So, rather than complain about what others are doing—and what is and isn’t fair—PTs might …

  • The Biggest Budget Mistake in All of Rehab Therapy Image

    articleJul 3, 2018 | 6 min. read

    The Biggest Budget Mistake in All of Rehab Therapy

    WebPT recently completed its annual state of rehab therapy survey , and we found some really interesting trends: some positive—and some, well, less-than positive. For starters, as WebPT President Heidi Jannenga wrote here , “the data showing the distribution of men and women in leadership roles appears to be evening out, which means more women are stepping up to take on bigger professional challenges.” That’s a good thing. Unfortunately, though, we also found that the majority of …

  • Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • Founder Letter: Stability in the Midst of Chaos: Celebrating 10 Years Image

    articleJan 31, 2018 | 8 min. read

    Founder Letter: Stability in the Midst of Chaos: Celebrating 10 Years

    As a general rule, I do my best to steer clear of politics in these letters. Aside from pushing for pro-PT legislation, I keep my views on party lines to myself. After all, beyond the individuals elected, the goal of our democratic government has always been to work together to find solutions that serve the greater good. Now, we’ve had government shutdowns before—sadly enough. But the three-day shutdown that happened at the end of January was particularly …

  • Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions Image

    articleJan 17, 2018 | 15 min. read

    Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions

    Most of the time, when I attend a conference—whether that be a physical therapy, healthcare technology, business, or leadership conference—I do so because I want to connect with, and learn from, others in my field. I want to take in and absorb their knowledge to supplement and expand the depth of my own expertise. And most of the conferences I attend—including the Graham Sessions —allow me to do just that. But, this year’s Graham Sessions were different. …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • Ditch the Fruit Baskets: Why Data is the Key to Referral Marketing Image

    articleFeb 2, 2017 | 6 min. read

    Ditch the Fruit Baskets: Why Data is the Key to Referral Marketing

    Once upon a time, in the fee-for-service healthcare environment of yesteryear, rehab therapists used fruit baskets, gift cards, coffee runs, and catered lunches to drum up new business from local physicians and other providers—and it worked. While you still may have some luck increasing your referral numbers by sending your favorite MD a basket of his or her favorite snacks, there’s a good chance all those goodies will get you nothing more than a thank-you note. After …

  • Fight for Your Right to PT: 10 To-Dos from the 10th Annual Graham Sessions Image

    articleJan 24, 2017 | 17 min. read

    Fight for Your Right to PT: 10 To-Dos from the 10th Annual Graham Sessions

    The first rule of the Graham Sessions is that you don’t talk about the Graham Sessions. Well, sort of. This annual “think tank” event isn’t quite as clandestine as Fight Club, but the rules are definitely a bit different than those associated with any other PT industry conference. After all, the point of this meeting is, quite simply, to talk—to have real, open, honest conversations about the controversial issues facing the physical therapy community. And to ensure …

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