Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing, now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already.
I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life.
1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.
As a therapist, you care about your patients (thank you, captain obvious). But it’s this helpful nature that’s often responsible for stress, frustration, and even career burnout. When things get rough, you might find yourself internalizing patient progress—or lack thereof. Additionally, you might feel like you have to constantly fill the “therapist” role, even when you’re not in the clinic. Plus, you’re under pressure to answer tons of questions thrown your way on a daily basis from your techs, patients, and even front office staff. And that’s just what you face while at work. As you walk through your front door after a 10-hour day, getting asked “What’s for dinner?” might just be enough to send your mind into a frenzied state. Spaghetti or takeout? Nobody knows.
Understandably, it’s hard to stay mentally—and physically—refreshed while working in such a demanding profession, and it’s definitely not for lack of caring about your job, family, or patients. In fact, it’s the opposite. But if you’re feeling drained from working long hours and constantly running over your list of to-dos, here are some things you can do to remedy burnout:
Since the moment businesses could create profiles on social media, they’ve been wondering how much time they should devote to it to make an impact. Here is how much time physical therapists should devote to social media.