• PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My! Image

    articleSep 15, 2016 | 7 min. read

    PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My!

    Building your AdWords account is sort of like building a house. No house is sturdy without a solid foundation, and that’s where your Google AdWords strategy comes into play. Once you have a good base, it’s time to construct the frames and floors—and that’s what I want to focus on in this article. These are the ideas and tactics that will help you achieve—and track—real results. Of course, the number of walls and rooms you create is …

  • PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic Image

    articleAug 23, 2016 | 10 min. read

    PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

    Attention, everyone: You may want to sit down for this. WebPT is providing you all with a series of posts we’d like to call, “The Digital Marketing Series.” This comes on the heels of our original post about the Dos and Don'ts of PPC —which received tons of positive feedback and opened the door to a lot of questions about the basics of PPC. For example: What is PPC, and how do I get started? So, let's …

  • Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips Image

    articleJul 18, 2016 | 10 min. read

    Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips

    We’re on a quest to help PTs develop the very best online presence. This month, we’ve already covered healthcare website design and copy strategies . Today, we’re taking all of that a step further to address the specific questions that your practice’s website must answer. While every good website covers the basics, every great website uses that information to convert perusers into customers. And having a great site is especially important for anyone in health care, because—as …

  • Write Start: Intro to Website Copy Creation Image

    articleJul 13, 2016 | 10 min. read

    Write Start: Intro to Website Copy Creation

    Earlier this month, WebPT’s Courtney Lefferts told you everything you need to know about designing a physical therapy website . Today, we’re going to discuss filling in that design with captivating copy, persuasive prose, and warm words that will instill confidence in your audience about you, your practice, and your services. When done write (right), website copy can convert perusing potential patients into contacting customers. When done wrong, it can send readers running for the hills—straight to …

  • How to Design a Physical Therapy Website Like a Pro Image

    articleJul 1, 2016 | 6 min. read

    How to Design a Physical Therapy Website Like a Pro

    If you’ve spent much time on the Internet—which I’m guessing you have because you’re reading this article—you know there’s a website for almost everything. And when I say “everything,” I really mean it. Case in point: bees, bees, bees . But, I digress. My point is that to get your brand out there—yes, even in health care—you have to be visible online. And that means you must have a company website. Now, creating your own site might …

  • Future-Proofing Your Practice: Diversifying Revenue Streams Image

    downloadJan 7, 2016

    Future-Proofing Your Practice: Diversifying Revenue Streams

    What does it take to future-proof your practice? In this guide, we’ll talk about how you can incorporate health and wellness services to diversify your practice’s revenue streams and boost your bottom line. Ready to prepare your practice for the age of payment reform? Enter your email address below to download Future-Proofing Your Practice, Volume 3.

  • 5 Things PTs Need to Know About Telehealth in 2016 Image

    articleJan 5, 2016 | 4 min. read

    5 Things PTs Need to Know About Telehealth in 2016

    In 2015, lawmakers at both the federal and state levels recognized—and took action to alleviate—the lack of readily available and affordable healthcare options: namely, through legislation that opened the door for telehealth expansion. In fact, this Medscape article reveals that in the last year alone, “200 bills addressing telehealth were introduced in 42 states.” That’s a lot of legislative legwork. And while we can’t shrink and teleport healthcare providers through a television— Willy Wonka-style —quite yet, the …

  • Digital Critical: Data Protection, Password Security, and Computer Safeguards Image

    articleDec 9, 2015 | 10 min. read

    Digital Critical: Data Protection, Password Security, and Computer Safeguards

    In the past five years, the way rehab therapists perceive—and use—information technology in their clinics has changed dramatically. We used to manage our files with stationary computers and back-room servers we could only access within the office. Now, our teams are mobile, and we use tablets, laptops, and phones to access the powerful cloud applications—including the WebPT EMR —that help us do our jobs. Essentially, the servers of yesteryear have migrated to the cloud.  With this new …

  • 6 Biggest Takeaways from PPS 2015 Image

    articleNov 16, 2015 | 10 min. read

    6 Biggest Takeaways from PPS 2015

    Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year's PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I never made it to Disney World, I still felt like I was in the most magical place on Earth, thanks to the inspiring and informative presentations I saw and the thought-provoking …

  • New WebPT Marketplace Features Make Your Life Easier Image

    articleJun 29, 2015 | 2 min. read

    New WebPT Marketplace Features Make Your Life Easier

    When WebPT Members shop for clinic supplies in the WebPT Marketplace , they score serious savings—up to 25% off retail prices. In addition to saving money, our shoppers also save a ton of time in the purchasing process. Plus, the Marketplace is constantly releasing new updates and features to make customers’ lives even easier. Here are two of our latest enhancements: Smart Search Our ultimate goal at WebPT is to streamline all of your workflows so you …

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