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The Ideal WebPT Setup, 2013 Edition

Last year, I wrote a blog post on the ideal WebPT setup. In that post, I discussed what technologies—like browsers, hardware, and routers—we recommend to optimize WebPT. Of course, technology changes almost daily, so I thought I’d revisit and update our recommendations. In general, our application works great with just about any setup, but the following suggestions will help you create the most ideal WebPT experience. 

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Writing Your Clinic’s First Email Newsletter

Now that you’ve established that email marketing makes sense for your clinic, you’ve picked an email marketing service, and you have a stream of your patients’ email addresses coming in, it’s time to put together your first newsletter. But what should you include?

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Using Your Clinical Expertise to Create Meaningful Content

When it comes to marketing—especially the online variety—“content” seems to be the word of the moment. And just like any other business trying to market its services in the digital age, your clinic can boost its reach and visibility by producing and publishing content that is relevant and valuable to your target audience.

People are constantly searching the web for health advice. In fact, according to this Pew Research Center report, 72% of Internet users have looked up health information online within the past year. And when people search for medical-related content, they want it to come from a reputable source. That’s where you come in.

As a musculoskeletal expert, you can you leverage your clinical knowledge to get more “screen time” with potential patients. How? Well, first you’ve got to identify potential platforms for the content you’re going to create. If you have not yet entered the blogosphere, then that’s an excellent place to start. Look into adding a blog to your clinic’s website, or make one using a free service like Blogger or WordPress.

You might also consider reaching out to local news outlets—like newspapers, magazines, and radio stations—to see about contributing a monthly column or blog post to their websites. Speaking from experience, I can tell you that smaller news sources are constantly on the lookout for quality content to fill their pages, so don’t be shy about asking. And if you really want to get creative, try partnering with a non-therapy business whose target audience overlaps with yours. For instance, if you treat a lot of sports injuries, you could write an article about injury prevention for the blog or e-newsletter of a local specialty running store. (Here’s a great example).

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The ABCs of Marketing Writing

Remember the movie Glengarry Glen Ross with Al Pacino, Kevin Spacey, and Alec Baldwin? While it certainly isn’t the most uplifting of films, the famous line still lives on: “Always be closing” (please note that this link contains R-rated language).

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Four Metrics Critical to Your Blog

So you’ve started blogging, and that’s fantastic. It’s a great way to get your message out to the masses—whether it be how fantastic your services are, the latest in industry developments, or preferably, a well-balanced mix of both.

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Founder Letter: Marketing to the Consumer

When it comes to marketing your rehab therapy practice, the old school of thought is that to get more patients, you’ve got to get more referrals—and that means appealing only to physicians. Well, as the saying goes, “Out with the old, and in with the new!”

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Two Quick Tips for Facebook Success

Facebook. If you’re like me, you’ve deactivated your account more than once, only to return to the one place where everyone seems to be and where everything seems to happen. I checked out some of the most recent Facebook stats today, and the numbers are truly staggering—699 million daily active users,

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4 Seriously Cool Developments in Speech-Language Pathology

This month, we here at WebPT are covering all things innovative in rehab therapy. Today, we’ve compiled four seriously cool developments in speech-language pathology. Whether you’re an SLP, OT, or PT, you’re going to love these, so keep on reading.

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What Email Marketing Service is Right for Your Practice?

Picking the right email marketing service is a bit like buying a car. Some are going to look great on the outside, but pop the hood and you’ll find a mess. And sometimes going with the older model is the smart decision, instead of getting that brand new, foreign sports car.

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5 Steps to Create an Advertising Plan for Your Clinic

The purpose of this month’s blog theme—small business best practices—is to help you be better in business. And as any business guru will tell you, advertising is a huge factor in not only creating new business, but also in solidifying brand identity. As a small business owner, you probably don’t have a lot of money to throw at media buying opportunities. But if you’re smart, you can get a lot out of the ad spots you do purchase—even on a tight budget. Here is how you can create an advertising plan for your practice while maximizing your marketing dollar:

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Enlisting Brand Evangelists for Your Practice and the Profession

One of the most frequently discussed topics in the realm of rehab therapy (PT, OT, and SLP) is brand awareness. When the general public thinks “back pain,” they most commonly think “chiropractor” for the solution. How can we achieve such instant associations in the general public for physical therapy? We need to educate the masses on what PT is and how it benefits everyone. Your patients can help with this endeavor. How? Through brand evangelism.

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