• 4 Video Ideas to Humanize Your PT Business Image

    articleApr 29, 2019 | 6 min. read

    4 Video Ideas to Humanize Your PT Business

    Video is one of the most—if not the most—engaging types of content on social media. It keeps users’ attention 5 times longer than any other type of post, and it’s also—in my opinion—the best way to humanize your company. After all, it’s in our nature to trust a person over a business . So, if you show your patients (and potential future patients) that your business is filled with genuine people who care about their recovery, they …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • The Rehab Therapist’s Guide to Hashtags Image

    articleApr 9, 2019 | 7 min. read

    The Rehab Therapist’s Guide to Hashtags

    Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing , now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already. But even savants can use advice from time to time, so before we dive into the …

  • The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

  • 5 Easy Steps to Create High-Quality Videos for Your Practice Image

    articleDec 21, 2018 | 8 min. read

    5 Easy Steps to Create High-Quality Videos for Your Practice

    As a videographer, I’ve witnessed the far-reaching effects videos can have when it comes to promoting businesses. However, due to cost constraints, many rehab therapists and practice owners feel that hiring a videographer is not within their marketing budget . Still, based on what we heard during the marketing open forum we held at the most recent Ascend conference , they are interested in creating their own videos—but are unsure how to produce high-quality, effective videos. The …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • The PT Practice’s Guide to Google Ads Geo-Targeting Image

    articleDec 10, 2018 | 7 min. read

    The PT Practice’s Guide to Google Ads Geo-Targeting

    After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …

  • How to Optimize Your WebPT Setup Image

    articleSep 4, 2018 | 5 min. read

    How to Optimize Your WebPT Setup

    As a cloud-based application, WebPT is accessible with most Internet browsers on web-enabled devices. That said, there are some devices that are a bit more WebPT-compatible than others. So, in the interest of providing our Members with the best possible user experience, we’ve compiled the following recommendations. Please note that—depending on your equipement—your experience may vary. Also, these recommendations are for optimal performance, but if your setup isn’t 100% by the book, don’t sweat it; WebPT may …

  • The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy Image

    articleJan 9, 2018 | 5 min. read

    The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy

    I’ll admit it: I’ve spent many a late night on YouTube, venturing deep into all of the wonderful weirdness it has to offer. It’s become an integral piece of the current pop culture zeitgeist and has given content creators, business owners, and anyone with an opinion and a smartphone a platform on which to broadcast themselves. (And, thanks to YouTube, I still can’t hear the Jurassic Park theme without thinking of this .) So, it’s no surprise …

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