• The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

  • 5 Easy Steps to Create High-Quality Videos for Your Practice Image

    articleDec 21, 2018 | 8 min. read

    5 Easy Steps to Create High-Quality Videos for Your Practice

    As a videographer, I’ve witnessed the far-reaching effects videos can have when it comes to promoting businesses. However, due to cost constraints, many rehab therapists and practice owners feel that hiring a videographer is not within their marketing budget . Still, based on what we heard during the marketing open forum we held at the most recent Ascend conference , they are interested in creating their own videos—but are unsure how to produce high-quality, effective videos. The …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • The PT Practice’s Guide to Google Ads Geo-Targeting Image

    articleDec 10, 2018 | 7 min. read

    The PT Practice’s Guide to Google Ads Geo-Targeting

    After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …

  • How to Optimize Your WebPT Setup Image

    articleSep 4, 2018 | 5 min. read

    How to Optimize Your WebPT Setup

    As a cloud-based application, WebPT is accessible with most Internet browsers on web-enabled devices. That said, there are some devices that are a bit more WebPT-compatible than others. So, in the interest of providing our Members with the best possible user experience, we’ve compiled the following recommendations. Please note that—depending on your equipement—your experience may vary. Also, these recommendations are for optimal performance, but if your setup isn’t 100% by the book, don’t sweat it; WebPT may …

  • The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy Image

    articleJan 9, 2018 | 5 min. read

    The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy

    I’ll admit it: I’ve spent many a late night on YouTube, venturing deep into all of the wonderful weirdness it has to offer. It’s become an integral piece of the current pop culture zeitgeist and has given content creators, business owners, and anyone with an opinion and a smartphone a platform on which to broadcast themselves. (And, thanks to YouTube, I still can’t hear the Jurassic Park theme without thinking of this .) So, it’s no surprise …

  • Ransomware and Malware: 7 Simple Ways to Protect Your Practice from Hacks Image

    articleNov 28, 2017 | 7 min. read

    Ransomware and Malware: 7 Simple Ways to Protect Your Practice from Hacks

    I hate to say it, but your patients’ protected information could be at risk—that is, if you’re not taking the proper precautions to keep it secure. Every day, hackers and cyber criminals use malicious software (a.k.a. “malware”) to target businesses and individuals around the world. Malware has many incarnations—including computer worms, annoying pop-ups, and Trojan horses—but the term generally refers to any software that’s installed without the user’s knowledge or consent. And last year, we saw a …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

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