• The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy Image

    articleJan 9, 2018 | 5 min. read

    The YouTube Effect: What Online Exercise Videos Mean for the Future of Physical Therapy

    I’ll admit it: I’ve spent many a late night on YouTube, venturing deep into all of the wonderful weirdness it has to offer. It’s become an integral piece of the current pop culture zeitgeist and has given content creators, business owners, and anyone with an opinion and a smartphone a platform on which to broadcast themselves. (And, thanks to YouTube, I still can’t hear the Jurassic Park theme without thinking of this .) So, it’s no surprise …

  • Ransomware and Malware: 7 Simple Ways to Protect Your Practice from Hacks Image

    articleNov 28, 2017 | 7 min. read

    Ransomware and Malware: 7 Simple Ways to Protect Your Practice from Hacks

    I hate to say it, but your patients’ protected information could be at risk—that is, if you’re not taking the proper precautions to keep it secure. Every day, hackers and cyber criminals use malicious software (a.k.a. “malware”) to target businesses and individuals around the world. Malware has many incarnations—including computer worms, annoying pop-ups, and Trojan horses—but the term generally refers to any software that’s installed without the user’s knowledge or consent. And last year, we saw a …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

  • How To Start An Outpatient Private Practice For Less Than $8,000 Image

    articleJul 19, 2017 | 5 min. read

    How To Start An Outpatient Private Practice For Less Than $8,000

    Our contributing blogger today is WebPT Member, Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of Sparacio Physical Therapy P.C. in New York. We're excited to have Jack sharing his expertise. Thanks, Jack! Starting a Clinic I know what you’re thinking. There is no way you can open an outpatient private practice for less than $8,000. But the truth is, you can. There are plenty of articles out there that will tell …

  • Help Us Celebrate Better Hearing and Speech Month Image

    articleMay 5, 2017 | 3 min. read

    Help Us Celebrate Better Hearing and Speech Month

    Paul J. Meyer, entrepreneur and author, once said "communication—the human connection—is the key to personal… success." While Meyer probably wasn’t referring to the efficacy of speech-language pathology and audiology, it would seem that the American Speech-Language-Hearing Association (ASHA) agrees with his sentiment. Each May, in honor of Better Hearing and Speech Month, ASHA selects a theme to generate discussion around the SLP and audiology community. This year, that theme is “Communication: The Key to Connection,” and ASHA …

  • 3 Keys to Establishing Website Confidence Image

    articleNov 11, 2016 | 4 min. read

    3 Keys to Establishing Website Confidence

    In today’s digital landscape, users are less forgiving of poor web construction than ever before – and for good reason. Unfortunately, there’s a lot of false or irrelevant information on the web, and it’s just as accessible and pervasive as the truly beneficial, crucial facts that users want to find. Thus, it’s critical that your physical therapy website begin establishing user confidence from the moment someone lands on one of your pages. Consider, for instance, the structure …

  • PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My! Image

    articleSep 15, 2016 | 7 min. read

    PPC and PT (Part 2): Conversion Tracking, Ad Extensions, and Day Parting—Oh My!

    Building your AdWords account is sort of like building a house. No house is sturdy without a solid foundation, and that’s where your Google AdWords strategy comes into play. Once you have a good base, it’s time to construct the frames and floors—and that’s what I want to focus on in this article. These are the ideas and tactics that will help you achieve—and track—real results. Of course, the number of walls and rooms you create is …

  • PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic Image

    articleAug 23, 2016 | 10 min. read

    PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

    Attention, everyone: You may want to sit down for this. WebPT is providing you all with a series of posts we’d like to call, “The Digital Marketing Series.” This comes on the heels of our original post about the Dos and Don'ts of PPC —which received tons of positive feedback and opened the door to a lot of questions about the basics of PPC. For example: What is PPC, and how do I get started? So, let's …

  • Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips Image

    articleJul 18, 2016 | 10 min. read

    Top 5 Questions Your Clinic Website Must Answer—Plus, SEO Tips

    We’re on a quest to help PTs develop the very best online presence. This month, we’ve already covered healthcare website design and copy strategies . Today, we’re taking all of that a step further to address the specific questions that your practice’s website must answer. While every good website covers the basics, every great website uses that information to convert perusers into customers. And having a great site is especially important for anyone in health care, because—as …

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