If you’re unhappy with the relationship you have with a payer, you don’t have to stay in-network. Out-of-network providers thrive, too!
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
While you may not be able to prevent someone from sharing their negative perception of your practice online, you can certainly mitigate its impact on others.
While some word-of-mouth marketing might happen organically, you’ll need to make an effort to maximize its impact.
Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors.