• The PT's Guide to Building Better Referral Relationships Image

    articleMar 20, 2019 | 9 min. read

    The PT's Guide to Building Better Referral Relationships

    We’re big fans of patient-centered marketing —especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans. So, …

  • When Patients Can't Pay: The How and Why of Financing Programs Image

    articleMar 13, 2019 | 5 min. read

    When Patients Can't Pay: The How and Why of Financing Programs

    Most patients— especially those with whom your practice has a good rapport —want to pay their bills. Unfortunately, with the rise of high-deductible healthcare plans , patients are now responsible for a larger portion of their healthcare bills (in addition to insurance plan premiums). As a result, many well-intentioned people are simply unable to cover the cost of the care they need. This problem is exacerbated for specialities like rehab therapy, because patients typically need to attend …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

  • Make Google Do It: How to Use the Internet to Win More Patients  Image

    webinarFeb 20, 2019

    Make Google Do It: How to Use the Internet to Win More Patients

    A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients. But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

  • What is Concierge PT—and Why is it Getting So Popular? Image

    articleJan 30, 2019 | 8 min. read

    What is Concierge PT—and Why is it Getting So Popular?

    It’s no secret that our healthcare model is a bit, well, broken—for lack of a better term. Patients often have to wait weeks or months to gain access to providers—long enough for conditions to move from acute to chronic. The good news is that there are plenty of alternative practice models clinicians are adopting in order to meet patients’ demands for high-quality, convenient care. Concierge medicine is one of those models; it’s becoming very popular in the …

  • The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization  Image

    webinarJan 4, 2019

    The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Managing your own rehab therapy practice—especially when you’re just starting out—sometimes feels like someone handed you the keys to a new car and said, “Don’t crash!” Sure, you already have your driver’s license—but as it turns out, running a competitive PT, OT, or SLP business is less like navigating the neighborhood on a slow Sunday drive, and more like peeling out on a racetrack and hurtling around with smoke on your trail.   Luckily, you don’t need a …

  • Stats for Success: 8 Metrics Critical to Your PT Practice Image

    articleJan 2, 2019 | 9 min. read

    Stats for Success: 8 Metrics Critical to Your PT Practice

    You’re a rockstar therapist. Your knack for treating patients is uncanny, and your bedside manner keeps them coming back for more. But is that enough to run a successful clinic? Unfortunately, no. You see, being a fantastic therapist is only half the battle of running a fantastic practice. The rest is pure business sense. The good news is, this stuff is easy to learn; it’s all about taking baseline measurements, making small improvements, and tracking progress. To …

  • Everything You Need to Know About POPTS Image

    articleNov 26, 2018 | 6 min. read

    Everything You Need to Know About POPTS

    From day one of physical therapy school, we were taught to not even entertain the idea of working for a POPTS practice. I remember hearing the words, “Your license is on the line,” and feeling vaguely scared of the potential fallout from joining one of these heinous practices. But, I was so overwhelmed by the immediacy of school concerns that I didn’t take the time to consider why. I never did work for a POPTS clinic, but …

  • Bad Debt Blues: How to Keep Your Clinic Out of the Red Image

    articleSep 21, 2018 | 5 min. read

    Bad Debt Blues: How to Keep Your Clinic Out of the Red

    Many practices are experiencing higher levels of bad debt than they have in the past—partially due to the proliferation of high-deductible health plans that place greater financial responsibility on patients. And when patients don't pay the full amount they are responsible for—and practices fail to collect past-due amounts—the go-to solution often is writing off those totals as bad debt. But financially, that is not an ideal course of action. So, let's talk about how to optimize your …

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