• articleJan 16, 2013 | 4 min. read

    Five Ways to Get the Most Out of Conferences

    #SolvePT’s Tuesday night Twitter chat on January 8, 2013 , focused on the topic of trade shows and conferences—specifically how to get the most out of them. With CSM 2013 next week in sunny San Diego, it was definitely a timely discussion. So, how do you get the most out of conferences? Here are five tips: Be selective. There are local, regional, national, and even international conferences and events, spanning a plethora of topics from specific private …

  • articleJan 15, 2013 | 5 min. read

    Crafting a Meaningful Elevator Pitch

    Last week Selena Horner ( @SnippetPhysTher ) shared a Fast Company article on Twitter entitled “ The Problem With Your Elevator Pitch—And How To Fix It. ” The point of said article is obvious, but that’s not what caught Selena’s eye. It was the example the author uses of a bad elevator pitch: “I help busy professionals live pain-free lives so that they can get back to work.” In addition to this being a vague and fairly …

  • articleAug 19, 2011 | 5 min. read

    Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential Patients

    Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty . Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

  • articleApr 12, 2011 | 5 min. read

    7 things to look for when evaluating EMR software

    1.     Google the Company – What is being said and written about the company? User message boards and forums as well as articles often talk about EMR companies both positively and negatively. Look for articles that mention companies who have recently cut their staff or burned through millions of dollars that was raised in financing. Also Google industry keywords (Physical Therapy EMR; PT Software, etc) – companies that show up at or near the top of the …

  • articleMar 16, 2011 | 4 min. read

    Containing Your PT Practice Costs Through Automation

    You no doubt have a statement of purpose or mission statement that you put together when you started your own PT practice. This kind of statement is valuable to keep you focused on the mission of your organization. Without a doubt, the primary mission of your practice is to be of service to your patients, to provide relief for their pain and suffering and to promote wellness. There is a secondary mission statement that may not rank …

  • articleMar 16, 2011 | 4 min. read

    5 Steps to Jump Start Your PT Private Practice Collections

    There is just no getting around the fact that reimbursement and collections is as much a part of running a successful PT private practice as is providing quality physical therapy care for your patients. Nobody goes into physical therapy as a career with the hopes of becoming a bill collector, but getting paid for services rendered is a dilemma for every business across the board and a PT private practice is no different. Collections and reimbursement is …

  • articleFeb 16, 2011 | 4 min. read

    How to Transition to Electronic Medical Records in Your PT Practice

    Taking Due Care in the Rush Toward Electronic Medical Records Systems  In almost every industry, the rush to get systems automated and put online seems urgent. For some reason, there is an obsession in almost every aspect of life to get applications into a networked solution and preferably to turn a business practice into an online social network or a smart phone app. As physical therapists, we are part of the medical community and it is up …

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