• articleJan 3, 2012 | 2 min. read

    My First Year Owning a Physical Therapy Clinic

    Today's guest post is by Dan Baumstark , MSPT, CHT. Dan blogs for PhysioDC and Everyday Health . Thanks for sharing your wisdom with us Dan!   It has been one year since I have opened my own private practice here in downtown Washington DC!  Working sixty hour weeks is commonplace. Dealing with insurance, as expected, is frustrating. Here are a few pieces of advice that have helped me to survive in a tough market: 1. The …

  • articleOct 19, 2011 | 3 min. read

    Focus on Making Money

    Today's post is brought to us by  Matt Wolach , the Director of Sales for WebPT. Thanks for contributing Matt! Most are aware of Southwest Airlines’ legendary ability to stay solvent in a fierce industry. Especially remarkable is the company’s ability to stay in business when so many airlines were filing bankruptcies. But few know the secret. Sure the company’s commitment to customer service and funny flight attendants and pilots are renowned. It doesn’t hurt that Southwest doesn’t …

  • articleSep 27, 2011 | 4 min. read

    Social Media Marketing for PT Private Practices – Is It Worth the Time?

    When it comes to social media marketing (SMM) for physical therapy practices, many wonder if it is worth the time and effort.   When asked, how much business they have received from their social media efforts, the typical answer is, “I am not sure.”  Some go as far as saying that they don’t get any patients from it at all. One thing that is attractive about Internet marketing is the easy-to-access data from which you can make decisions.  …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

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