• Founder Letter: Is the ICD-10 Period of Flexibility Your Saving Grace? Image

    articleAug 6, 2015 | 5 min. read

    Founder Letter: Is the ICD-10 Period of Flexibility Your Saving Grace?

    Transitions aren’t always easy. And as the mother of a young daughter, I’m more than familiar with the frustration and tantrums that can come as a result of change. But as professionals in the healthcare industry, we don’t have time for tears or frowny faces—especially when it comes to  ICD-10 . With under two months to go before the big transition, there’s no room for meltdowns; we need to put our heads down and take on the …

  • Founder Letter: Why Clean Claims are Everything Image

    articleJul 7, 2015 | 6 min. read

    Founder Letter: Why Clean Claims are Everything

    When you consider the many complex aspects of running a  private practice , your bottom line might be the biggest source of anxiety. And that’s for good reason; it’s your lifeblood. In an effort to improve  your metrics , you’ve likely examined your workflow, documentation practices, and staffing requirements for any possible improvements. That’s a great start, and I encourage you to stay on top of  self-evaluation  in all of these ways. But have you ever stopped …

  • Evidence-Based Payment: Why Data is the Key to Pay-for-Performance Success Image

    articleMay 5, 2015 | 4 min. read

    Evidence-Based Payment: Why Data is the Key to Pay-for-Performance Success

    If I challenged you to find a rehab therapist who didn’t believe in the power of evidence, you’d be searching for a while—forever, hopefully. After all, PTs, OTs, and SLPs are steadfastly dedicated to evidence-based clinical practice, because they know it gives their patients the best possible chances for success. On the business side of therapy practice, however, the application of evidence—a.k.a. data—is something many rehab therapists have yet to fully embrace. Payers, on the other hand, …

  • Founder Letter: Put the Kibosh on These Billing Bad Behaviors Image

    articleApr 7, 2015 | 5 min. read

    Founder Letter: Put the Kibosh on These Billing Bad Behaviors

    As an entrepreneur, I’m prone to breaking rules and taking risks. But as a PT—and an ethical businessperson—I tend to adhere to regulations, because in those roles, risky moves often come with hefty consequences. So, what happens when the lines between growing a business and providing quality patient care blur—as they so often do in private practice? You want to do right by your patients, but you also have to keep the lights on. And that’s exactly …

  • Why Prospective Patients Can't Find You Image

    articleMar 3, 2015 | 5 min. read

    Why Prospective Patients Can't Find You

    How do you shop? If you’re like 62% of all US consumers , you browse—and purchase—products and services online. And you’re probably planning to do even more Internet shopping in the future, as you—and your online shopping peers—are becoming more and more comfortable with purchasing in a virtual setting. But before you commit to a fresh pair of shoes, a state-of-the-art stereo system, or even a new hair stylist, chances are you do a fair amount of …

  • Founder Letter: My 5 PT Industry Predictions for 2015 Image

    articleJan 6, 2015 | 6 min. read

    Founder Letter: My 5 PT Industry Predictions for 2015

    I’m no fortune teller; I don’t have a crystal ball, and I can’t see into the future. But like a good sports analyst or meteorologist, I can make some educated hypotheses. And while I definitely couldn’t tell you who’s going to win the Super Bowl next month—or what the weather will be like at kick-off—I’m pretty confident about these five predictions of the topics and trends that will have the biggest impact on the physical therapy community …

  • My Favorite Moments of 2014 Image

    articleDec 2, 2014 | 3 min. read

    My Favorite Moments of 2014

    Holy lightning-fast 2014, Batman! I can’t believe that it’s almost time to ring in 2015. But before I Auld Lang Syne 2014 and map out my new year's resolutions, I’m going to reflect on this past year, because, honestly, it was a monumental one for me—both personally and professionally. Here are my highlights: Inc. 500 Two Years Running In 2013, WebPT ranked as #233 on Inc. 500’s list of the fastest-growing companies in the United States. The …

  • Founder Letter: Changing the Face of PT One Tweet at a Time Image

    articleNov 3, 2014 | 3 min. read

    Founder Letter: Changing the Face of PT One Tweet at a Time

    In today’s healthcare market, consumers have more power—and more choices—than ever. With access to so many educational resources— hello, Google! —they also have the ability to conduct extensive research as they make those decisions. This represents a huge shift in the healthcare paradigm. It used to be that primary care doctors were the gatekeepers to all other specialties. Now, in many cases, patients have the freedom to seek out specialized care on their own. And that is …

  • Founder Letter: It’s Time for PTs to Unlock the Power of Direct Access Image

    articleOct 7, 2014 | 4 min. read

    Founder Letter: It’s Time for PTs to Unlock the Power of Direct Access

    We as physical therapists have fought for direct access for, well, as long as I can remember. But did you know that all 50 states now have some form of direct access? Yep; thanks to all of our hard work, direct access to therapy has shifted from being the exception to being the rule. Yes, in some states, that access is limited, but still—we now have the ability to, at the very least, perform an initial exam …

  • Founder Letter: How Can We Make World PT Day Sticky on Social? Image

    articleSep 2, 2014 | 4 min. read

    Founder Letter: How Can We Make World PT Day Sticky on Social?

    In this day and age, raising awareness and social media go together like peanut butter and jelly—or, to use a more PT-appropriate analogy, like bones and ligaments. Because just as the knee joint won’t be very stable without the ACL, awareness campaigns won’t grow—or at least, won’t grow very fast—on a global scale without the power of Internet sharing. (Just look at what happened with the ALS ice bucket challenge !) With World PT Day fast approaching—this …

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