In October’s founder letter, Dr. Heidi Jannenga explains how and why PTs must capitalize on direct access.
WebPT Founder Heidi Jannenga, PT, explains how physical therapists can use social media to raise awareness about who they are and the value they provide.
WebPT Founder Heidi Jannenga, PT, explains why business metrics are so crucial to the health of your practice.
WebPT accepts a significant investment from Battery Ventures, a nationally-recognized firm known for backing some very successful technology companies. Here, founder Heidi Jannenga explains what this means for the future of WebPT.
We’ve been in business for six years now, and most people know us for our documentation. As Members, you use our documentation platform daily. But did you know that your Membership with WebPT includes so much more than documentation? We’ve adopted a mission of empowering rehab therapists to achieve greatness in practice. So, while we might have started out as a documentation company, we have evolved into a solutions company. So, to take a page from Aladdin, let me open your eyes to a whole new world of WebPT:
Oodles of Content
If you’re reading this founder letter, that means you’re currently on our blog. But my letters aren’t the only thing here. We pick a different theme each month—such as compliance, company culture, or marketing best practices—and post roughly 16 articles dedicated to that topic over the course of the month. (As a heads-up, February’s theme is WebPT tips and tricks.) We also host monthly webinars inspired by these themes.
We offer all this content for free to everyone—Members and non-Members alike. Why? Because, as I said above, our goal as a company is to help rehab therapists achieve greatness in practice. And that starts with education.
Discounted PT Products
There’s power in numbers, and with more than 30,000 Members, WebPT packs a lot of punch when it comes to purchasing potential. As a Member, you automatically have access to our ecommerce site, the WebPT Marketplace. There, you can save up to 25% off wholesale on the products and supplies your practice needs. You’re already buying these products, so we wanted to provide a way for you to save money in the process. In fact, depending on how much you shop, the amount you save buying through the Marketplace could actually cover the cost of your Membership. Pretty cool, right? To explore the Marketplace, simply click the shopping cart icon in the top-right corner of the WebPT Dashboard.
A Partner in Compliance
As a therapist, your number-one priority is treating your patients. But to keep doing that, you have to get paid, and in times of increasing regulations and decreased reimbursements, your clinic can’t afford any slip-ups—like penalty fees, denied reimbursements, or audits. That’s where WebPT comes in. We’re your partner in compliance, dedicated to helping you ensure your documentation and billing are up to snuff while providing a wealth of educational materials, including entire sites dedicated to hot compliance topics—namely, ICD10forPT.com and functionallimitation.org. That way, you’re prepared for anything.
We created WebPT after identifying a problem with no solution. And along the way, we found even more problems to solve—thanks in part to feedback from you, our awesome Members. The result is everything I discussed above—and there’s more to come. So go ahead; hop aboard your magic carpet and discover this whole new world of WebPT. Take advantage of it! After all, it exists because of you and for you.
It’s December already? I must’ve slipped into a food coma after all that turkey. I hope everyone had a lovely Thanksgiving and a fantastic Small Business Saturday. Now, it’s time to get holly jolly and then ring in the new year.
Well, it’s November already, and that means two things: Thanksgiving and Physician Quality Reporting System (PQRS). Sure, PQRS doesn’t involve mouthwatering roasted turkey, savory stuffing, or creamy mashed potatoes, but it has become quite the November tradition for us here at WebPT. You see, this is the time of year that the Centers for Medicare & Medicaid Services (CMS) typically confirms the details of next year’s reporting requirements, thus allowing us to update our PQRS solution (claims- and registry-based reporting) and start our month-long blog and webinar theme of “everything you need to know to be PQRS compliant.”
Unfortunately, this year is shaping up a little differently. As a result of the government shutdown, CMS delayed its November 1 meeting to discuss the 2014 Physician Fee Schedule Proposed Rule—which includes potential PQRS changes—until at least the middle of this month. And until they meet, we won’t know much about what PQRS 2014 will truly entail in terms of reporting requirements, measures, penalties, and incentives—let alone when the government will actually finalize the Proposed Rule. This means that as of today, no one knows for sure:
- which measures therapists must report
- how many measures therapists must report
- whether there will be compliance incentives
- what penalties will be associated with noncompliance
- what percentage of patients for whom therapists must complete PQRS reporting
Today, I want to take a moment to wish you an incredibly happy and prosperous National Physical Therapy Month. May you continue to make a positive difference in the lives of your patients by improving their health, their mobility, and their confidence. And while you’re doing so, may you also pat yourself—and your staff and your peers—on the back, because you are all making the world a better place, one day—and one patient visit—at a time.
When it comes to marketing your rehab therapy practice, the old school of thought is that to get more patients, you’ve got to get more referrals—and that means appealing only to physicians. Well, as the saying goes, “Out with the old, and in with the new!”