• Cloudy with a Chance of Reform: 5 Key Healthcare Forecasts for 2017 Image

    webinarJan 5, 2017

    Cloudy with a Chance of Reform: 5 Key Healthcare Forecasts for 2017

    Predicting the weather is tough—just ask any meteorologist who has called for sun on the day of a major downpour. Well, predicting the fate of the US healthcare system isn’t much easier—there’s a lot up in the air, after all. But, even without a healthcare equivalent of Doppler Radar, there are a few key trends that are sure to have a major impact on PTs, OTs, and SLPs in 2017 and beyond. And to keep your practice …

  • Founder Letter: Is the World Ready to #ChoosePT? Image

    articleOct 4, 2016 | 9 min. read

    Founder Letter: Is the World Ready to #ChoosePT?

    Fall is officially here—and all across the country, people are enjoying cozy sweaters, crisp mornings, and pumpkin spice lattes. For those of us in the physical therapy space, fall brings another exciting seasonal ritual: National Physical Therapy Month (NPTM) . Each October, the PT community—led by the APTA—unites around a specific theme as we celebrate and promote our profession. In an effort to bring even more attention to its #ChoosePT campaign, the APTA has decided to make …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • Referral Revolution: Fresh Strategies for Appealing to Physicians Image

    articleAug 10, 2016 | 6 min. read

    Referral Revolution: Fresh Strategies for Appealing to Physicians

    If you’ve been in business for a while now, you undoubtedly have several go-to strategies for marketing to physicians with the goal of generating physical therapy referrals. Even if you’re just starting out, you may have a few ideas up your sleeve. Either way, some of your physical therapy marketing strategies will work better than others. But, here’s a question you may not have considered as you formulate and execute those strategies: are you doing things that …

  • Founder Letter: We Are Not a Commodity: The Value of Physical Therapists vs. Physical Therapy Image

    articleAug 9, 2016 | 6 min. read

    Founder Letter: We Are Not a Commodity: The Value of Physical Therapists vs. Physical Therapy

    “I’m going to physical therapy.” Whenever anyone—a friend, a colleague, or even a family member—says this to me, I feel a twinge of disappointment. I know, it sounds crazy coming from me; I am a physical therapist, after all. But that is precisely the reason behind my discontent: I am a physical therapist—a doctorate-level medical professional with the skills and education necessary to diagnose, treat, and coordinate care for my patients. I am not some nameless, faceless …

  • Get Over Opioids: Join the #ChoosePT Movement Image

    articleJun 27, 2016 | 4 min. read

    Get Over Opioids: Join the #ChoosePT Movement

    Patients are supposed to trust their doctors. So, when your doctor writes you a prescription, you usually don’t question it; you fill it, take it, and hope that it will make you better. But, what happens when a prescription turns into an addiction? Unfortunately, millions of Americans have learned the answer to that question the hard way. The Painkiller Problem As the APTA explains in a recent position paper titled, “Opioid Abuse and the Role of Physical …

  • Breaking Bad Habits: The Modern PT’s Formula for Success Image

    webinarJun 7, 2016

    Breaking Bad Habits: The Modern PT’s Formula for Success

    Since the dawn of rehab therapy, PTs have been operating in a system of restriction. In some cases, that’s a good thing—after all, therapists pride themselves in treating and healing their patients within the confines of evidence-based practice. But in many ways, the traditional system is broken—and that’s only growing more apparent as we enter a new age of health care: the era of value-based care delivery. For too long, rehab therapists have left it up to …

  • 4 Ways Outcomes Will Launch PTs to Primary Care Stardom Image

    articleMar 16, 2016 | 7 min. read

    4 Ways Outcomes Will Launch PTs to Primary Care Stardom

    If you’ve seen one Will Ferrell movie, you’ve pretty much seen ’em all. I mean, I’ll bust out a Ron Burgundy quote as enthusiastically as the next cheesy ’00s comedy fanatic, but I think we can all agree that our favorite hilariously clueless news anchor is really just Buddy the Elf in a blazer. And in the same way that Hollywood tends to typecast actors, the medical world has pigeonholed rehab therapists as adjunct providers. But as …

  • 5 Things PTs Must Do to Take Over the World (as Told at the 9th Annual Graham Sessions) Image

    articleJan 19, 2016 | 12 min. read

    5 Things PTs Must Do to Take Over the World (as Told at the 9th Annual Graham Sessions)

    To most people, Graham Sessions probably sound like something that would take place next to a crackling campfire—with a bag of jumbo Jet-Puffed marshmallows, a bar of creamy Hershey’s milk chocolate, and a box of crisp Honey Maids. When I attended my first Graham Sessions last year , I was initially disappointed to discover that this beloved annual event had nothing to do with s’mores. What I soon realized, though, is that this forum—often touted as a …

  • Future-Proofing Your Practice: Diversifying Revenue Streams Image

    downloadJan 7, 2016

    Future-Proofing Your Practice: Diversifying Revenue Streams

    What does it take to future-proof your practice? In this guide, we’ll talk about how you can incorporate health and wellness services to diversify your practice’s revenue streams and boost your bottom line. Ready to prepare your practice for the age of payment reform? Enter your email address below to download Future-Proofing Your Practice, Volume 3.

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.