• Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs Image

    articleOct 25, 2017 | 7 min. read

    Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs

    Earlier this year, WebPT conducted a survey to gain a better understanding of the state of the rehab therapy industry—and we were thrilled to receive more than 5,200 complete responses from rehab therapy professionals across the country. With this type of large-scale data collection and analysis, we’ve been able to produce a comprehensive snapshot of the rehab therapy industry’s demographics, trends, frustrations, and motivations, all of which shape the industry’s future outlook and potential for success in …

  • Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017 Image

    articleOct 5, 2017 | 11 min. read

    Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017

    The overarching theme of Ascend 2017 —the fourth-annual installment of rehab therapy’s premier business summit—was, quite simply, “Think big.” But, based on what we learned from our esteemed group of speakers over the course of two inspiration-filled days in Washington, DC, a more accurate tagline for this year’s conference might have been, “Think differently.” After all, in a field as complex as health care, grand aspirations are not enough. To solve the problems plaguing this industry, we …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • Medicare and Direct Access Image

    articleSep 20, 2017 | 5 min. read

    Medicare and Direct Access

    As of 2005, per the Medicare Benefit Policy Manual (Publication 100-02), Medicare beneficiaries may seek physical therapy services without seeing a physician or obtaining a referral. Sounds pretty straightforward, right? Well, we know it wouldn’t be Medicare if it was truly that straightforward. Here’s how the plot thickens: According to the APTA , “a patient must be ‘under the care of a physician,’ which is indicated by the physician certification of the plan of care.” Confused? Me …

  • Common Questions from Our Cash-Based Physical Therapy Webinar Image

    articleAug 30, 2017 | 19 min. read

    Common Questions from Our Cash-Based Physical Therapy Webinar

    Earlier this week, WebPT’s president and co-founder, Dr. Heidi Jannenga, PT, DPT, ATC/L, teamed up with cash-based physical therapy guru Dr. Jarod Carter, PT, DPT, MTC, to host a webinar covering all things cash pay —from insurance contracting considerations and Medicare rules to self-referral marketing and service pricing. Thousands of rehab therapy professionals registered to attend, which means we received a ton of questions—so many, in fact, that there was no way we could answer all of …

  • What Your Patients Want to Know About PT—But Are Too Afraid to Ask Image

    articleJul 27, 2017 | 7 min. read

    What Your Patients Want to Know About PT—But Are Too Afraid to Ask

    While some of your patients may come to your office having done their research about physical therapy care, others may be pretty clueless as to what you do—and how you do it. With that in mind, it’s important to have an arsenal of ready-to-share information to help your patients understand not only the basic facts on physical therapy, but also the specific details that make you the perfect provider. And the kicker is, you may have to …

  • Common Questions from our Cloudy with a Chance of Reform Webinar Image

    articleFeb 13, 2017 | 13 min. read

    Common Questions from our Cloudy with a Chance of Reform Webinar

    In our first webinar of 2017 , WebPT’s co-founder and president, Heidi Jannenga, teamed up with CEO Nancy Ham to discuss the current and future healthcare trends that will impact PTs, OTs, and SLPs. (Missed it? No worries; you can view the complete recording here .) As always, we received quite a few questions during the presentation—way more than we could address live. So, we’ve put them all here, in one handy Q&A doc. Scroll through and …

  • Ditch the Fruit Baskets: Why Data is the Key to Referral Marketing Image

    articleFeb 2, 2017 | 6 min. read

    Ditch the Fruit Baskets: Why Data is the Key to Referral Marketing

    Once upon a time, in the fee-for-service healthcare environment of yesteryear, rehab therapists used fruit baskets, gift cards, coffee runs, and catered lunches to drum up new business from local physicians and other providers—and it worked. While you still may have some luck increasing your referral numbers by sending your favorite MD a basket of his or her favorite snacks, there’s a good chance all those goodies will get you nothing more than a thank-you note. After …

  • Fight for Your Right to PT: 10 To-Dos from the 10th Annual Graham Sessions Image

    articleJan 24, 2017 | 17 min. read

    Fight for Your Right to PT: 10 To-Dos from the 10th Annual Graham Sessions

    The first rule of the Graham Sessions is that you don’t talk about the Graham Sessions. Well, sort of. This annual “think tank” event isn’t quite as clandestine as Fight Club, but the rules are definitely a bit different than those associated with any other PT industry conference. After all, the point of this meeting is, quite simply, to talk—to have real, open, honest conversations about the controversial issues facing the physical therapy community. And to ensure …

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