• Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • The State of Rehab Therapy in 2019 Image

    downloadJun 17, 2019

    The State of Rehab Therapy in 2019

    Each year, we survey thousands of rehab therapy professionals on the metrics, strategies, and complicating factors that influence success in the current healthcare market. In 2019, we received more than 6,000 responses from individuals in a variety of settings, specialties, and geographic regions—and we’ve compiled all that data into the single most comprehensive annual report on the state of the rehab therapy industry.  This report features insights on everything from demographics and financial metrics to regulatory challenges …

  • Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

  • The State of Rehab Therapy in 2019 Image

    webinarJun 3, 2019

    The State of Rehab Therapy in 2019

    Most clinics keep the details of their finances close to the vest—and their productivity stats under lock and key. As a result, it can be hard to figure out how your clinic stacks up to the rest—or even get a feel for what’s going on at the industry level. So, if you’re hungry for insider knowledge about the PT, OT, and SLP spaces, then get ready to eat your chart out! We have a banquet of data-rich …

  • 4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions) Image

    articleMar 11, 2019 | 23 min. read

    4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)

    In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated that in focusing solely on survival, we are actually killing the PT profession. We are clinging to a reactive—rather than proactive—mode of operation, and in doing so, we are surrendering the millions of patients we could be helping to other, less-skilled professionals. And that means we are failing them. In essence, we are standing idle, content with the status quo …

  • 6 Reasons There's Never Been a Better Time to be a Physical Therapist Image

    articleFeb 7, 2019 | 5 min. read

    6 Reasons There's Never Been a Better Time to be a Physical Therapist

    Physical therapists, pat yourselves on the back—you made a great career decision. Between the excellent job security and the killer perks, physical therapy is an incredible field to be in right now. Of course, like any profession, PT is not without its drawbacks. And if you encounter more than your fair share of those obstacles back to back, it can often lead to burnout . That’s why it’s so important to step back once in a while …

  • Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019 Image

    articleJan 8, 2019 | 11 min. read

    Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019

    It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here —but right now, I’d …

  • 11 Hot Topics in Physical Therapy Image

    articleDec 31, 2018 | 8 min. read

    11 Hot Topics in Physical Therapy

    As 2018 draws to a close, it’s a good time to look back at some of the hottest topics and trends from the year. Some topics, like cash-based practice and pain science, have been in the spotlight for years—while others emerged only within the last few months.   Here are 11 of the hottest physical therapy topics from 2018:   1. Burnout Burnout certainly isn’t unique to physical therapists. In fact, in recent years, we’ve seen countless reports …

  • 7 Steps to Successfully Practice PT in a New State Image

    articleDec 6, 2018 | 8 min. read

    7 Steps to Successfully Practice PT in a New State

    Whether you’re suffering from chronic wanderlust, or you’re just looking for different weather, moving to a new state can be a refreshing change of pace. But while moving your belongings is a fairly simple process, if you want to take your PT job with you, you’ll need more than bubble wrap and tape. In fact, there’s actually a whole list of compliance requirements to consider before you can treat patients in another state—and despite what you may …

  • 8 Simple Rules for Creating a Medicare POC Image

    articleDec 3, 2018 | 5 min. read

    8 Simple Rules for Creating a Medicare POC

    “Simple” and “Medicare” are rarely used in the same sentence, but that doesn’t have to be the case—especially when it comes to developing physical therapy, occupational therapy, and speech-language pathology plans of care (POCs) and adhering to certification requirements. While these treatment outlines might seem daunting at first, there are totally easy-to-follow guidelines to ensure yours are always comprehensive and compliant. To that end, here are eight simple rules for creating a Medicare POC—so you can provide …

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