Sometimes, the fight over physician referrals can seem as contentious as the battle for the Iron Throne—but it doesn’t have to be.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.
A good call-to-action is the difference between an ad that converts prospects into patients and a waste of marketing dollars.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
Are you using your blog, email newsletter, and social media channels to publish original content that resonates with your patients?
Why do patients drop out of therapy? As we explain in this WebPT Blog post, it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians, there’s no guarantee that every patient they send you will be a good fit for your services.
Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing, now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already.
When a patient picks another provider over you, it’s not always obvious why. But here are seven potential reasons (and how to fix ’em).
If you’re not thinking strategically about how you’re spending your marketing dollars, then you’re probably not going to see the results you’re looking for.