We know what you are probably thinking. Why would I use Twitter to promote my Physical Therapy Clinic? While Twitter may or may not be the right choice for you, it does prove useful in the marketing space. Boasting over 175 million users, Twitter is a great way to stay up to date on topics in 140 characters or less. Twitter works well if you want to find out if conversations are taking place about your business, and you want to join in (trust us, you do).
Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential Patients
Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty.
How can a blog help to market your practice? Utilizing a blog on your clinic website can be a great way to promote your business. You can use a blog for any number of marketing initiatives. We will cover the benefits of using a blog for your business and some best practices to help you get started.
Getting Started with LinkedIn
Continuing our week-long social media theme, today’s topic is Linkedin. There are already over 17,000 physical therapists in the United States on Linkedin. But what is the value of Linkedin? Let’s start at square one.
LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).
Check out the video below to tell you a little bit more about LinkedIn:
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Why this matters to Therapists
Now that you know the basics of Linkedin, let’s talk in more detail about why it matters to PTs. Let’s say one of your patients makes a referral to a friend or a potential direct access patient is looking for a PT in your area. Chances are that they are going to search online. Go ahead and try it right now, Google your own name. What comes up?
Social Media has revolutionized the ability for people to connect with one another. While great for connecting with friends and family, it can also be a huge asset to your business. Contrary to what you may think, social media is not just for posting random thoughts or crazy videos.
Facebook, LinkedIn, Twitter, and YouTube are avenues for marketing, clinic name recognition, and networking. It is the new generation of communication that can’t be ignored. If you are hesitant and don’t know where or how to get started, here is some food for thought:
5 Things to Think About Before Using Social Media for Marketing
1) Don’t believe the hype; at least not ALL of it
It’s important to assess the social landscape and see what is going to work for you. Healthcare and specifically Physical Therapy has never been a competitive market in advertising. So, it is not important to blast on to the scene with as many forms of social media as possible. It’s more important to be organized and calculated about time, strategy, and staffing. Social media can be time consuming, so choose wisely. If you aren’t keen on jumping on all the bandwagons, simply choose one and focus on it. Creating a profile and then never updating it is worse than not being there at all. If you are already familiar with Facebook for personal communication, start with it for your business marketing as well. If the almighty Twitter speaks to you, check out this presentation by Dale Boren Jr. and Casey Kirkes on how to use it for professional advancement.