digital marketing Archives | WebPT

June 19, 2019

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Finding and Marketing Your OT Niche

The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part.

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June 17, 2019

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The Dos and Don’ts of Physical Therapy Websites

Here are some best practices for physical therapy clinic websites.

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June 12, 2019

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5 Physical Therapy Websites We Love

Want to see what the best physical therapy websites look like? Check out this list of five ultra-refined (and totally exceptional) PT websites. 

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June 11, 2019

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Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.

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June 7, 2019

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10 Easy Steps to Make Your PT Clinic Rank Higher in Google

Help your PT clinic’s website rank higher on Google with these tips and tricks for new (and seasoned) website managers. 

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June 5, 2019

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Founder Letter: How to Win Patients for Life

It’s time to stop thinking of physical therapy services as a “one and done” type of deal. Here’s how to keep patients coming back to you through the continuum of care—and beyond.

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May 29, 2019

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The PT’s Guide to Hiring and Managing Freelance Marketers

Before hiring a freelance marketer, there’s a lot that physical therapy practice owners need to consider. Get the rundown here.

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May 14, 2019

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The Pros and Cons of Outsourcing Your PT Clinic’s Marketing

 Is in-house marketing better than outsourced marketing? Learn more here: 

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May 9, 2019

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Marketing for Cash-Based Practices (or Any PT Private Practice)

Here’s our comprehensive guide to marketing for cash-based physical therapy practices—and what insurance-based practices can learn from them.

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May 1, 2019

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Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today

Sometimes, the fight over physician referrals can seem as contentious as the battle for the Iron Throne—but it doesn’t have to be.

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April 29, 2019

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4 Video Ideas to Humanize Your PT Business

Learn how to use video to connect with your clinic’s online audience and attract new patients to your practice.

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April 25, 2019

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Discovering and Marketing Your Physical Therapy Niche

While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.

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