digital marketing Archives | WebPT

an open cardboard box with a LinkedIn icon popping out
August 6, 2020
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How Advertising on LinkedIn Can Help Drive Patients to Your Physical Therapy Clinic

According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.

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online review with an exclamation point WebPT Graphic
April 15, 2020
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New Telehealth and COVID-19 Updates for Google My Business

On March 19, the U.S. Department of Homeland Security designated physical therapists, occupational therapists, and speech-language pathologists as essential critical infrastructure workers. However, the pandemic has significantly limited rehab therapists’ ability to treat patients, as social distancing presents unique challenges for providers whose care is predominately hands-on. 

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PT logo with guides from image tool
April 9, 2020
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7 Gorgeous PT Clinic Logos We Love

It’s a psychological fact: the human brain loves symbols. They can evoke emotion, inspire movements, and communicate big ideas with one simple image. For that reason, when physical therapy practice leaders choose their logos, they’ve got to think critically about the message they want to send. After all, that’s the image every patient, referral source, and business partner will come to associate with their practice.

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desk lamp shining a light on a bill and a pen WebPT Graphic
March 27, 2020
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4 Alternative Income Options for PTs

There’s no denying it: these are unprecedented times. The novel coronavirus has turned our world on its side, and we’re being forced to reckon with changes many of us never thought possible.

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illustrations of facebook posts WebPT Graphic
March 25, 2020
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5 Creative Examples of Facebook Posts for Physical Therapy Clinics

So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.

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two diagonally crossed claw hammers WebPT Graphic
February 19, 2020
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Physical Therapy Marketing Advice from the Pros

They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.

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illustration of chain and hook holding a server module WebPT Graphic
February 7, 2020
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10 Google My Business Tips to Dominate Local SEO

Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.

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abstract illustration of a building surrounded by green checkmarks WebPT Graphic
January 28, 2020
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5 Creative Ways to Get New Patients in Your PT Clinic

Physical therapy is all about getting patients better and sending them on their merry way—not keeping them around for months on end. It’s what sets us apart from many other movement and fitness specialists, but it comes at a cost: we must continually think about how to get new patients in the door.

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lightbulb going off as an idea over a laptop WebPT Graphic
January 23, 2020
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8 Awesome Blog Ideas for PTs and OTs

Writer’s block is the bane of many a blogger’s existence. (Trust me; I know.) Wracking your brain for original material can be exhausting—especially if writing isn’t your full-time occupation. So, I empathize with rehab therapists who’ve thought about starting a blog of their own—only to be discouraged at the thought of constantly coming up with fresh ideas.

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