digital marketing Archives | WebPT

greenish line-drawing of a bullhorn over an iMac
September 30, 2020
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Digital Marketing and Advertising FAQ for PTs, OTs, and SLPs

Marketing is my passion, and I love helping others get their marketing off the ground. I recently had the pleasure of hosting a live Q&A session during Virtual Ascend, where I fielded all sorts of digital marketing and advertising questions from therapists and clinic leaders across the country. Here are the most common questions I received, along with my responses.

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a lot of green, I mean a lot. With a hovering mobile phone in the middle with a green speech bubble
September 11, 2020
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Marketing on a Budget: 7 Inexpensive Ways to Boost Patient Volume in Your Practice

2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.

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an open cardboard box with a LinkedIn icon popping out
August 6, 2020
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How Advertising on LinkedIn Can Help Drive Patients to Your Physical Therapy Clinic

According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.

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unfolded map with three map marker pins on it
July 30, 2020
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Using Google Maps and Business Messages to Attract More New PT Patients

With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.

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online review with an exclamation point WebPT Graphic
April 15, 2020
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New Telehealth and COVID-19 Updates for Google My Business

On March 19, the U.S. Department of Homeland Security designated physical therapists, occupational therapists, and speech-language pathologists as essential critical infrastructure workers. However, the pandemic has significantly limited rehab therapists’ ability to treat patients, as social distancing presents unique challenges for providers whose care is predominately hands-on. 

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PT logo with guides from image tool
April 9, 2020
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7 Gorgeous PT Clinic Logos We Love

It’s a psychological fact: the human brain loves symbols. They can evoke emotion, inspire movements, and communicate big ideas with one simple image. For that reason, when physical therapy practice leaders choose their logos, they’ve got to think critically about the message they want to send. After all, that’s the image every patient, referral source, and business partner will come to associate with their practice.

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desk lamp shining a light on a bill and a pen WebPT Graphic
March 27, 2020
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4 Alternative Income Options for PTs

There’s no denying it: these are unprecedented times. The novel coronavirus has turned our world on its side, and we’re being forced to reckon with changes many of us never thought possible.

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illustrations of facebook posts WebPT Graphic
March 25, 2020
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5 Creative Examples of Facebook Posts for Physical Therapy Clinics

So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.

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