So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.
They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.
Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.
Physical therapy is all about getting patients better and sending them on their merry way—not keeping them around for months on end. It’s what sets us apart from many other movement and fitness specialists, but it comes at a cost: we must continually think about how to get new patients in the door.
Writer’s block is the bane of many a blogger’s existence. (Trust me; I know.) Wracking your brain for original material can be exhausting—especially if writing isn’t your full-time occupation. So, I empathize with rehab therapists who’ve thought about starting a blog of their own—only to be discouraged at the thought of constantly coming up with fresh ideas.
This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.
Having trouble deciding what type of advertising you want to try in 2020? Print advertising can be difficult to track, and pay-per-click marketing is too expensive.