Marketing is my passion, and I love helping others get their marketing off the ground. I recently had the pleasure of hosting a live Q&A session during Virtual Ascend, where I fielded all sorts of digital marketing and advertising questions from therapists and clinic leaders across the country. Here are the most common questions I received, along with my responses.
2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.
Chances are, you’ve searched for a local business on Google before—whether that be a restaurant or a healthcare provider. If so, then you’ve probably seen the Google Maps local pack, which looks a little something like this.
According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.
With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.
When it comes to the patient-provider relationship, communication is key—inside and outside of the clinic. So, it’s important to make sure your external communications are both professional and timely.
So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down to (marketing your) business. As with any new endeavor, the road ahead might be a little bumpy—but that’s okay.
On March 19, the U.S. Department of Homeland Security designated physical therapists, occupational therapists, and speech-language pathologists as essential critical infrastructure workers. However, the pandemic has significantly limited rehab therapists’ ability to treat patients, as social distancing presents unique challenges for providers whose care is predominately hands-on.
It’s a psychological fact: the human brain loves symbols. They can evoke emotion, inspire movements, and communicate big ideas with one simple image. For that reason, when physical therapy practice leaders choose their logos, they’ve got to think critically about the message they want to send. After all, that’s the image every patient, referral source, and business partner will come to associate with their practice.
So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.