According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.
When it comes to the patient-provider relationship, communication is key—inside and outside of the clinic. So, it’s important to make sure your external communications are both professional and timely.
So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down to (marketing your) business. As with any new endeavor, the road ahead might be a little bumpy—but that’s okay.
On March 19, the U.S. Department of Homeland Security designated physical therapists, occupational therapists, and speech-language pathologists as essential critical infrastructure workers. However, the pandemic has significantly limited rehab therapists’ ability to treat patients, as social distancing presents unique challenges for providers whose care is predominately hands-on.
It’s a psychological fact: the human brain loves symbols. They can evoke emotion, inspire movements, and communicate big ideas with one simple image. For that reason, when physical therapy practice leaders choose their logos, they’ve got to think critically about the message they want to send. After all, that’s the image every patient, referral source, and business partner will come to associate with their practice.
So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.
They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.
Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.
Physical therapy is all about getting patients better and sending them on their merry way—not keeping them around for months on end. It’s what sets us apart from many other movement and fitness specialists, but it comes at a cost: we must continually think about how to get new patients in the door.
Writer’s block is the bane of many a blogger’s existence. (Trust me; I know.) Wracking your brain for original material can be exhausting—especially if writing isn’t your full-time occupation. So, I empathize with rehab therapists who’ve thought about starting a blog of their own—only to be discouraged at the thought of constantly coming up with fresh ideas.