
Finding and Marketing Your OT Niche
The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part.
The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part.
Here are some best practices for physical therapy clinic websites.
Want to see what the best physical therapy websites look like? Check out this list of five ultra-refined (and totally exceptional) PT websites.
Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.
Help your PT clinic’s website rank higher on Google with these tips and tricks for new (and seasoned) website managers.
It’s time to stop thinking of physical therapy services as a “one and done” type of deal. Here’s how to keep patients coming back to you through the continuum of care—and beyond.
Before hiring a freelance marketer, there’s a lot that physical therapy practice owners need to consider. Get the rundown here.
Is in-house marketing better than outsourced marketing? Learn more here:
Here’s our comprehensive guide to marketing for cash-based physical therapy practices—and what insurance-based practices can learn from them.
Sometimes, the fight over physician referrals can seem as contentious as the battle for the Iron Throne—but it doesn’t have to be.
Learn how to use video to connect with your clinic’s online audience and attract new patients to your practice.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.