digital marketing Archives | WebPT

desk lamp shining a light on a bill and a pen
March 27, 2020
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4 Alternative Income Options for PTs

There’s no denying it: these are unprecedented times. The novel coronavirus has turned our world on its side, and we’re being forced to reckon with changes many of us never thought possible.

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illustrations of facebook posts
March 25, 2020
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5 Creative Examples of Facebook Posts for Physical Therapy Clinics

So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.

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two diagonally crossed claw hammers
February 19, 2020
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Physical Therapy Marketing Advice from the Pros

They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.

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illustration of chain and hook holding a server module
February 7, 2020
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10 Google My Business Tips to Dominate Local SEO

Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.

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abstract illustration of a building surrounded by green checkmarks
January 28, 2020
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5 Creative Ways to Get New Patients in Your PT Clinic

Physical therapy is all about getting patients better and sending them on their merry way—not keeping them around for months on end. It’s what sets us apart from many other movement and fitness specialists, but it comes at a cost: we must continually think about how to get new patients in the door.

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lightbulb going off as an idea over a laptop
January 23, 2020
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8 Awesome Blog Ideas for PTs and OTs

Writer’s block is the bane of many a blogger’s existence. (Trust me; I know.) Wracking your brain for original material can be exhausting—especially if writing isn’t your full-time occupation. So, I empathize with rehab therapists who’ve thought about starting a blog of their own—only to be discouraged at the thought of constantly coming up with fresh ideas.

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illustration of a combination wrench with the words Physical Therapy etched into it.
January 17, 2020
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18 Top Marketing Tools for PTs

This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.

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large desktop computer, tablet, and phone devices all with the same website loaded
January 10, 2020
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Does My PT Clinic Website Need a Blog?

You may be wondering whether starting a clinic blog is worth the time and effort. The short answer is yes: healthcare providers definitely benefit from including blogs on their websites. Read on to find out why.

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June 19, 2019
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Finding and Marketing Your OT Niche

The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part.

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