digital marketing Archives | WebPT

January 17, 2020

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18 Top Marketing Tools for PTs

This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.

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January 15, 2020

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6 Ways to Make Facebook Advertising Work for Your PT Practice

Having trouble deciding what type of advertising you want to try in 2020? Print advertising can be difficult to track, and pay-per-click marketing is too expensive.

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January 10, 2020

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Does My PT Clinic Website Need a Blog?

You may be wondering whether starting a clinic blog is worth the time and effort. The short answer is yes: healthcare providers definitely benefit from including blogs on their websites. Read on to find out why.

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June 19, 2019

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Finding and Marketing Your OT Niche

The second rule in marketing any professional service is to know your audience; the first is know yourself, but as an occupational therapist, you have this part covered—for the most part.

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June 17, 2019

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The Dos and Don’ts of Physical Therapy Websites

Here are some best practices for physical therapy clinic websites.

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June 12, 2019

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5 Physical Therapy Websites We Love

Want to see what the best physical therapy websites look like? Check out this list of five ultra-refined (and totally exceptional) PT websites. 

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June 11, 2019

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Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.

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June 7, 2019

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10 Easy Steps to Make Your PT Clinic Rank Higher in Google

Help your PT clinic’s website rank higher on Google with these tips and tricks for new (and seasoned) website managers. 

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June 5, 2019

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Founder Letter: How to Win Patients for Life

It’s time to stop thinking of physical therapy services as a “one and done” type of deal. Here’s how to keep patients coming back to you through the continuum of care—and beyond.

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May 29, 2019

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The PT’s Guide to Hiring and Managing Freelance Marketers

Before hiring a freelance marketer, there’s a lot that physical therapy practice owners need to consider. Get the rundown here.

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May 14, 2019

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The Pros and Cons of Outsourcing Your PT Clinic’s Marketing

 Is in-house marketing better than outsourced marketing? Learn more here: 

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May 9, 2019

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Marketing for Cash-Based Practices (or Any PT Private Practice)

Here’s our comprehensive guide to marketing for cash-based physical therapy practices—and what insurance-based practices can learn from them.

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