• A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

  • 5 Easy Steps to Create High-Quality Videos for Your Practice Image

    articleDec 21, 2018 | 8 min. read

    5 Easy Steps to Create High-Quality Videos for Your Practice

    As a videographer, I’ve witnessed the far-reaching effects videos can have when it comes to promoting businesses. However, due to cost constraints, many rehab therapists and practice owners feel that hiring a videographer is not within their marketing budget . Still, based on what we heard during the marketing open forum we held at the most recent Ascend conference , they are interested in creating their own videos—but are unsure how to produce high-quality, effective videos. The …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • The PT Practice’s Guide to Google Ads Geo-Targeting Image

    articleDec 10, 2018 | 7 min. read

    The PT Practice’s Guide to Google Ads Geo-Targeting

    After creating your Google Ads strategy and continuously optimizing performance, your clinic has become a huge success! Naturally, you begin to think that opening a second location sounds like a bright idea. But, how will your Google Ads work cohesively across your multiple locations? Will you waste money competing for the same terms in the same area? The good news is that the size of your target advertising location is flexible. You can choose to target a …

  • The Dos and Don'ts of Physical Therapy Email Marketing Image

    articleOct 22, 2018 | 7 min. read

    The Dos and Don'ts of Physical Therapy Email Marketing

    Email marketing : Is it really worth it for physical therapy private practices? That's a question on many practice owners' minds as they divvy up marketing funds. After all, you've got employees and bills to pay, so you don't want to throw too many dollars into marketing efforts that aren't effective—and with email marketing, it's tough to assess effectiveness on a short timeline. In the grand scheme of things, though, email marketing is relatively cheap—and when done …

  • Everything I Wish I’d Known Before Opening My PT Practice Image

    articleJul 30, 2018 | 18 min. read

    Everything I Wish I’d Known Before Opening My PT Practice

    A little more than three years ago, Kaci Monroe realized her dream of opening her own physical therapy private practice (to learn more about Kaci’s entrepreneurial journey, check out this blog post ). Since then, she’s grown her small, Bigfork, Montana-based clinic into a very successful—and very busy—operation. So busy, in fact, that she decided to open a second location this past year. Oh, and she also remodeled a house, had a baby, and sped her way …

  • The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs Image

    articleMay 11, 2018 | 7 min. read

    You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs

    If there’s one sound that elicits instant nostalgia for the 1990s, it’s the fuzzy whirring and techy chirps of a dial-up modem . To an entire generation, this sound heralded the dawn of a new age and connected people over all over the world through email. By the late ’90s, many businesses had gotten on the email bandwagon, which provided them a speedy and effective way to connect with their target consumers—and it didn’t take long for …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

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