• The Complete Guide to Creating a Physical Therapy Clinic Website Image

    downloadJul 1, 2019

    The Complete Guide to Creating a Physical Therapy Clinic Website

    Clinic websites are now a cornerstone of modern marketing—and every rehab therapy clinic needs an established and easily navigated online presence. But building a website is easier said than done. Between all the jargon (Hosting? SEO? Domains?) and the opportunistic companies that gatekeep website creation services, the whole process can be confusing, stressful, and downright frustrating.  So, if you want to learn how to create a fresh, new website for your PT clinic—no fuss, no muss, no …

  • Finding and Marketing Your OT Niche Image

    articleJun 19, 2019 | 5 min. read

    Finding and Marketing Your OT Niche

    The second rule of marketing any professional service is to know your audience . The first is to know yourself—but as an occupational therapist, you most likely have that part covered. Surely, by now, you know the value of the services you provide —but you may still be struggling to identify: who you’re best suited to provide those services to, and how you’ll reach those patients. And while it may seem like a good idea to serve …

  • The Dos and Don'ts of Physical Therapy Websites Image

    articleJun 17, 2019 | 10 min. read

    The Dos and Don'ts of Physical Therapy Websites

    First impressions can make or break any budding relationship . And when it comes to the relationship between physical therapists and their patients, that first impression often happens online when a patient initially lands on a clinic’s website . For that reason, it’s crucial that physical therapy practices put their best foot forward online—and that means they need a killer homepage that not only looks good, but also converts website traffic into new appointments. With that in …

  • 5 Physical Therapy Websites We Love Image

    articleJun 12, 2019 | 6 min. read

    5 Physical Therapy Websites We Love

    Building a website from scratch is no easy feat—especially if you don’t have any design experience. And, between the rigors of providing consistently exceptional care and creating defensible documentation , who has time to sit down and research website best practices? Finding examples of well-made PT websites is yet another time sink; aside from individually searching clinics by name, there isn’t an efficient way to locate sites that you can draw inspiration from. Well, you’re in luck, …

  • Catch and Release: 10 Signs You’re Marketing to the Wrong Patients Image

    articleJun 11, 2019 | 11 min. read

    Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

    A school of codfish glides through the water, trying to outswim the dreaded catfish nipping at their tails. This vignette of meandering marine life has spawned a term that’s swum its way into the cultural zeitgeist within the last decade: catfishing. If you’re not familiar with the concept, here’s the gist: catfishing is when people or entities create online personas that aren’t representative of who they really are and thus, reel in interest from connections who aren’t …

  • 10 Easy Steps to Make Your PT Clinic Rank Higher in Google Image

    articleJun 7, 2019 | 8 min. read

    10 Easy Steps to Make Your PT Clinic Rank Higher in Google

    When your website doesn’t rank well on Google (i.e., it doesn’t show up on the first page of results when people search for PT in your area), it’s like you’re playing a game of hide-and-seek with your potential patients. The only problem is that those potential patients don’t know you’re playing hide-and-seek—and even if they did, they’re not all that interested in playing along. That’s why securing a higher spot in Google search results is super important: …

  • Founder Letter: How to Win Patients for Life Image

    articleJun 5, 2019 | 12 min. read

    Founder Letter: How to Win Patients for Life

    Over the past few months, we’ve examined marketing from every angle—from referral marketing to marketing a cash-based practice . But before we move away from this theme, I want to bring it all back to the heart of why marketing matters: it enables us to deliver our message—and promote the value we, as rehab therapists, provide—to the patients who need us most. All too often, practices churn out patients like products on an assembly line—treating them quickly, …

  • The PT's Guide to Hiring and Managing Freelance Marketers Image

    articleMay 29, 2019 | 9 min. read

    The PT's Guide to Hiring and Managing Freelance Marketers

    Here’s a question for all you practice owners and directors: how much extra time do you have in your day to devote to marketing your practice ? If you’re like many, the answer is probably “not much.” So, it’s understandable that you may be tempted to delegate that task to someone else. Sometimes, that “someone else” ends up being an overburdened staff member with little experience in healthcare marketing. If you—and your budget—can swing it, though, you …

  • The Pros and Cons of Outsourcing Your PT Clinic's Marketing Image

    articleMay 14, 2019 | 7 min. read

    The Pros and Cons of Outsourcing Your PT Clinic's Marketing

    Marketing is unlike any other essential business task. It’s one part research, one part networking , two parts trial and error (and data-mining), and three parts creativity. Needless to say, marketing isn’t everyone’s cup of tea—and that’s totally okay! But, that doesn’t mean you can abandon your marketing efforts entirely, because that’ll leave you with a big elephant in the waiting room (i.e., you’ll probably struggle to find new patients ). That said, you don’t necessarily have …

  • Marketing for Cash-Based Practices (or Any PT Private Practice) Image

    articleMay 9, 2019 | 11 min. read

    Marketing for Cash-Based Practices (or Any PT Private Practice)

      Insurance-based PT practice owners could learn a thing or two from their  cash-based peers  when it comes to marketing. That’s because effective marketing for cash-based clinics boils down to two things: therapists (1) knowing their worth and (2) capitalizing on their value—something that every PT should be doing anyway. That’s because,  as copays soar  and patients become more selective about who they entrust with their health, physical therapists need to differentiate themselves from the sea of …

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