I realized I wanted to be a physical therapist after experiencing—and rehabbing—a knee injury while playing collegiate basketball. But until I actually became a PT, I didn’t understand what it really meant to practice physical therapy. A physical therapist not only treats a patient’s injury; he or she treats the whole person.
A little over a year ago, Kaci Monroe was punching the clock as a staff physical therapist in a small outpatient clinic in northwestern Montana. And while there were a lot of great things about the job—the location was incredible, the patients were awesome, and the practice was growing—Kaci couldn’t shake the feeling that she was destined for something more.
I don’t know about you, but I love the power of a meaningful quote: it can be interpreted in many ways, and it offers new insights every time you read it. That’s why, when I was at Ascend, I couldn’t help but think of some of my favorite quotes. And it’s these three in particular that perfectly frame my experience and represent my hopes for the future of our profession:
It’s September, which means the weather’s cooling down, pumpkin-flavored everything is now available, and students—including future physical therapists—are heading back to school. If you’re in PT school right now, then this letter goes out to you, because the industry that you’re about to step into isn’t your grandparents’. It’s not even your parents’.
Managing a practice isn’t easy, and it’s natural to be overwhelmed by the pressure to cut costs and boost your bottom line. What I learned in my experience as a multi-clinic director, though, is that it’s actually possible to improve your cash flow without resorting to trimming expenses. I’m not saying it won’t be challenging; but, it is doable.
Ascend 2016—the ultimate rehab therapy business summit—is just a few short months away. Similar to the 2015 event, this year’s conference will give attendees the opportunity to earn CEUs, glean insights from a lineup of esteemed speakers, and network with some of the top rehab industry leaders. In addition to these benefits, though, we’re happy to continue the tradition of recognizing one deserving rehab therapy business with the Practice of the Year award.
We’re all for helping physical therapists create and retain loyal customers. After all, improving patient retention is one of the absolute best ways to grow your business. All the hard work you put into branding and marketing your practice won’t go very far unless you’re able to attract your target audience, help them successfully complete their plans of care, and send them out into the world as raving fans.
Networking, welcome parties, and complimentary food (and drink tickets) are nice, but conferences can run a pretty penny—anywhere from $100 to upwards of $1500 per attendee, depending on the size of the event and the caliber of the speakers. Before shelling out any of your hard-earned money to attend or sponsor an event of this kind, you’ll need to make sure it’s worth the investment of your time and money.
In some social circles, shopping is considered a sport. In others, it’s merely an obligation or simply a pastime. But when it comes to shopping for continuing education units (CEUs), one point most social circles can agree on is that determining the right educational courses is far more important than say, the quest for the perfect pump. That’s because—in most states—earning the right CEUs is mandatory in order to maintain your license.
Looking for a fun and hands-on CEU experience? Look no further than the WebPT Marketplace.