Ascend is rehab therapy’s can’t-miss conference—and we want to treat you (and a friend or colleague) to the ultimate experience. We’re talkin’ free tickets, an airline voucher, and more. Not familiar with Ascend? Well, you’ve been missing out. Because whether you’re looking to start a new practice, expand an existing one, or simply boost your business savvy, this is the ultimate event to help you achieve your goals. Interested?
What goes into planning the premier rehab therapy business summit? Well, it takes faith, trust, and just a little bit of pixie dust. Okay, so maybe that’s how Peter Pan helps his peeps fly. But even if hosting a successful event doesn’t require pixie dust, happy thoughts—and a ton of hard work—do help us plan.
Ascend 2015 is right around the corner, and we know you’re eager to get to Chi-Town, enjoy a slice of deep-dish pizza, and learn tips from some of the best rehab professionals in the biz. Unfortunately, conferences can cost a pretty penny, which is why we’re treating one lucky winner to the ultimate VIP Ascend package.
Well, our Documentation Sucks contest has come and gone. Thank you so much to everyone for participating, spreading the word, rocking our t-shirts, and ditching the pen and paper. You made this contest a monumental success, and we really enjoyed sending out all the shirts and seeing everyone’s photos.
With Halloween behind us, it’s time our Documentation Sucks contest also nears its end. I’m sure you’re all dying (cue spooky voice) to know which two entrants are going to win a MacBook Air—I know we are. Remember, we’ll select one winner based on sheer number of votes and another based on pure creative—or funny, quirky, cute, endearing—genius.
I love the Documentation Sucks campaign! The slogan is attention-grabbing, succinct, and effective because it hooks us through emotion. I know that some people initially took issue with using the word “sucks” in a professional marketing campaign; but WebPT founder Heidi Jannenga did a great job of explaining the reasoning behind using that word here.
Today’s blog post comes from WebPT co-founder Heidi Jannenga, PT, MPT, ATC/L.
By now many of you have seen, heard about, or participated in our latest campaign—”Documentation Sucks”. While much of the feedback we’ve received has been incredibly positive (in fact, we received more than 500 Ditch the Pen & Paper t-shirt orders in the first month alone). But with the many cheers, we’ve also heard a few jeers. It seems the word “sucks” has struck an emotional chord. While it is undoubtedly a part of American culture today, some wonder if it has a place in marketing or in professional business in general. Some wonder whether we put enough thought into our use of this type of language. The short answer, at least in our opinion, is yes. We mapped this campaign out over many months, and here, I would like to share with you why we intentionally and emphatically decided that “Documentation Sucks.”
Documentation sucks. We get it. That’s why we created documentationsucks.com, a place for you to show us how you feel about pen and paper. We know it ain’t warm and fuzzy with rainbows and sunshine. It’s cumbersome and bang-your-head-against-a-wall frustrating. That’s why we want you to get real with your documentation. If you haven’t already, up your clinic’s game and get WebPT.