• Does Customer Service Matter? The Answer Might Surprise You. Image

    articleMay 8, 2014 | 5 min. read

    Does Customer Service Matter? The Answer Might Surprise You.

    When I started researching the importance of customer service, I assumed I’d find plenty of well-written articles that touted the dramatic impact of customer service on company success. As far as I was concerned, customer service was a solid foundation on which a company could build its sales and marketing strategy. So, boy, was I surprised when Ken Makovsky wrote in Forbes that customer service might not be as critical as I once thought—at least for some. …

  • Why Marketing and Sales Go Hand-in-Hand Image

    articleMay 5, 2014 | 6 min. read

    Why Marketing and Sales Go Hand-in-Hand

    The private practice rehab industry loves to talk marketing— WebPT included . We all scour the Internet for ways to improve referral marketing, online marketing, print marketing. But clinic directors, managers, and therapists alike seem to adamantly avoid or abhorrently oppose anything related to sales. I’m here to say we absolutely shouldn’t. More importantly, we can’t. Because while yes, marketing and sales are two distinct aspects of business, they’re inherently linked, always working in tandem. And for …

  • Developing a Social Media Policy Image

    articleMar 27, 2014 | 4 min. read

    Developing a Social Media Policy

    Don’t think of your social media policy as something you’ll use to police what employees do or say on Facebook and Twitter. Instead, consider that developing a well thought-out policy for your staff will empower them to engage confidently and will ultimately help your brand’s reputation online. The fact is, your employees are active in one social media platform or another (or all of them!) and it is your responsibility to ensure they have clear guidelines to …

  • Scale for Success Image

    articleMar 20, 2014 | 4 min. read

    Scale for Success

    Managing growth within a multi-location organization through standardization, communication, and inclusion In today’s ultra-competitive healthcare environment, it is crucial to the success of your organization to take advantage of every possible opportunity to grow despite competitive threats from much larger players. One of the main reasons organizations attempt to grow is to take advantage of the many benefits (otherwise known as “economies of scale”) that result from such growth. As clinic owners, when we think of growth, …

  • What to Look For in a Front Office Staff Image

    articleMar 17, 2014 | 5 min. read

    What to Look For in a Front Office Staff

    As a clinic director or owner, you know that strategic hiring plays a key role in the success of your practice. But are you applying this knowledge to your front office staff hires? According to  Monster.com , “failure to devote time and resources to your small business hiring strategy for non-clinical positions is a common mistake for even the most talented of clinicians in private practice.” And this common mistake can adversely affect your business—not only in …

  • Cultivating Company Culture in Your Practice Image

    webinarJan 30, 2014

    Cultivating Company Culture in Your Practice

    “Culture” is fast becoming a buzzword in the business world. Not only does it help top companies hire—and retain—quality talent, but also it’s emerging as one of the best indicators of and reasons for success. In this month’s webinar, find out: Why culture is such a big deal for businesses How you can establish and maintain the right one for your practice How to hire for cultural fit Ways to demonstrate your culture online and in your …

  • 5 Ways to Bring Your Company Culture to Life Image

    articleJan 22, 2014 | 5 min. read

    5 Ways to Bring Your Company Culture to Life

    Too often, company culture is like a bad romance; it starts out hot but later fizzles when other distractions get in the way. Like any lasting relationship, though, an enduring company culture requires a continuous investment of time, effort, and attention. Sure, it’s important to identify and record your cultural values , but words without action are just letters on a page. Culture—at least the kind you want—doesn’t just happen on it’s own. It’s up to you …

  • Hiring for Cultural Fit Image

    articleJan 21, 2014 | 7 min. read

    Hiring for Cultural Fit

    If you’ve been following our blog posts this month, you might’ve noticed a recurring theme—besides company culture in general—and that’s the importance of hiring the right people for your practice. From the cost of recruiting, screening, and interviewing to the cost of onboarding and training, hiring is a huge investment for companies, and if you don’t hire the right candidates, it can come at a big expense. According to a 2012 CareerBuilder poll , 69% of companies …

  • Four Ways to Maintain Company Culture as Your Practice Grows Image

    articleJan 20, 2014 | 6 min. read

    Four Ways to Maintain Company Culture as Your Practice Grows

    Your clinic is growing. Not a bad problem to have. But a growing practice does pose some challenges when it comes to maintaining your already great company culture. In fact, it poses quite a few challenges. After all, it’s easy—well, easier—to create and keep a cohesive culture in a small, core team. Once you start forgetting names, however, it’s a whole different story. There’s hope, though. Here are four ways to maintain company culture as your practice …

  • Four Ways to Fix a Broken Company Culture Image

    articleJan 16, 2014 | 6 min. read

    Four Ways to Fix a Broken Company Culture

    So, you read yesterday’s post , and maybe, just maybe, a red flag—or eight—jumped out at you, felt a little too familiar, or possibly even gave you the chills. And now, you’re beginning to worry because you’re seeing signs that your culture isn’t up to snuff everywhere—in your front office and your treatment area, with your suppliers and your patients. Well, set your worries aside. Of course, a less-than-stellar culture isn’t ideal, but there’s still hope—and time—to …

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