• The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • How to Train Your Staff on Direct Access Image

    articleOct 14, 2014 | 5 min. read

    How to Train Your Staff on Direct Access

    Direct access means that a patient can seek physical therapy services without a physician’s referral. That’s not only empowering for the patient, but also for you as a private practice therapy provider—and what better time to feel empowered than National Physical Therapy Month (NPTM). That being said, physical therapists aren’t capitalizing on direct access for a number of reasons, as Heidi Jannenga pointed out in her recent founder letter . But patients aren’t helping either. In a …

  • Show; Don’t Tell: The Physical Therapist's Guide to Visuals on Social Media Image

    articleSep 23, 2014 | 7 min. read

    Show; Don’t Tell: The Physical Therapist's Guide to Visuals on Social Media

    In college, I took my fair share of creative writing courses, and every instructor’s favorite prescription for effective writing was, “Show; don’t tell.” Now, as I examine the evolution of social media, those words ring even truer than they did when I was scribbling my way through sonnet stanzas. The Dawn of Visual Social Media According to Socially Sorted , Pinterest is now the second highest driver of all Internet traffic from social media sites, and YouTube …

  • Outside the Box Social Media for PTs Image

    articleSep 10, 2014 | 4 min. read

    Outside the Box Social Media for PTs

    A-B-C. Easy as, one, two, Tweet. As simple as, DM me. Snapchatting. Tumblr feed—a social media whirl. The Jackson 5 said it best—right? That’s how easy participating in social media can be; the trick is finding the right platform for you and your practice. Social media might seem overwhelming, but it doesn’t have to be. With new apps popping up all over the place, you can pick and choose what social media platforms you prefer to use. …

  • Let’s Face It: We’re Just Not That Interesting! Image

    articleSep 4, 2014 | 4 min. read

    Let’s Face It: We’re Just Not That Interesting!

    One of the biggest marketing challenges facing therapy business owners across the country is that when we advertise or promote our services, we often neglect to create interest and emotional appeal. Instead, we try too hard to sell. We take a 3” x 5” advertising space and pack it with a 12-bullet-point list of services we provide. We spend our promotional dollars simply talking about what we do instead of truly communicating the impact we have on …

  • Nine Tips for Better Collections Image

    articleJun 26, 2014 | 5 min. read

    Nine Tips for Better Collections

    We’ve talked a lot about billing this month—and while it’s all super important information, it won’t do you much good unless you know how to actually collect for what you bill. So here are nine collection tips to help you bring in what you’re worth (adapted from part one and two of this article written by Lea Anderson and this blog post from our very own Heidi Jannenga, PT, MPT, ATC/L): 1. Develop and display your payment …

  • 5 Fast and Cheap Ways to Fix Your Clinic’s Marketing Image

    webinarMay 27, 2014

    5 Fast and Cheap Ways to Fix Your Clinic’s Marketing

    So, your clinic’s marketing efforts could use a little TLC—and you know it. But you’ve been putting it on the back burner since who-knows-when—either because you haven’t got a clue about where to begin or you’re on a tight budget with barely a minute to spare. Join us for our May webinar, and we’ll highlight five untapped marketing opportunities that probably exist within your clinic already. Even better, we’ve got quick, frugal fixes you can implement right …

  • Establishing Community Connections for Your PT Practice Image

    articleMay 22, 2014 | 4 min. read

    Establishing Community Connections for Your PT Practice

    In the digital age, it’s easy for physical therapists to get caught up in developing a social media presence at the expense of developing face-to-face relationships in their own communities. While it’s vital to have an easy-to-navigate website that uses SEO to reach your target audience, there are a few things you can add to your marketing program to develop a strong local presence. Here are five ways to connect with your community and build relationships that …

  • HIPAA Rules for Marketing and Sales Image

    articleMay 20, 2014 | 5 min. read

    HIPAA Rules for Marketing and Sales

    Today’s blog post comes from compliance expert Tom Ambury of PT Compliance Group and WebPT writer Erica Cohen. Before you get too far into your plans to beef up your clinic’s sales and marketing efforts, remember that you’re a healthcare provider first, which means you’ve got some HIPAA hoops to jump through (ahem, rules to follow) that the small business owner down the street probably doesn’t have to worry about. Before we get into that, though, let’s …

  • Six Steps for PTs Considering Crowd-Funding Image

    articleMay 14, 2014 | 8 min. read

    Six Steps for PTs Considering Crowd-Funding

    Your next-generation rehab tool is poised to be a big hit in the market, but you can’t construct a prototype because you are maxed out on credit cards. You’re looking to expand your practice to a second location and are on a capital campaign to secure the lease and fund the build-out. Maybe you’re simply trying to purchase a much-needed piece of equipment for you clinic, but the bank isn’t extending your business’s line of credit. What …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.