• articleMar 13, 2012 | 5 min. read

    Turf Wars Among Healthcare Providers

    Today’s blog post comes from  Ann Wendel , PT.  Ann is the owner of  PranaPT , a member of WebPT, and active on social media. Thanks to Ann for being a resource! Today’s post covers a topic that has been on my mind a lot inthe past month. Turf wars. Ugh, I just gave a little shudder eventhinking about it! The turf wars I’m referring to are the escalating interactions involving bickering among healthcare providers. Anyone who is …

  • articleJan 11, 2012 | 6 min. read

    Print Advertising for Physical Therapy Clinics: What You Need To Know

    It seems like there is a new digital marketing tool available every minute nowadays. Between social networks, online advertisements, and daily deal sites, its tough for a Physical Therapy clinic to know which way to turn. Before you consider buying into the latest and greatest trend in online marketing and advertising, maybe its time to evaluate your more traditional marketing tactics.               Marketing and advertising has to be driven by your target market. Are your target …

  • articleJan 9, 2012 | 5 min. read

    5 Steps to an Effective Physical Therapy Brand

    Think of the most notable companies in the world. Juggernauts like Coca-Cola, Nike, and Apple come to mind. While these companies each have their own specific products to sell, their brand strategy is much larger than a simple product. A brand defines what your company stands for and helps your customers to connect emotionally to the services you offer. In Physical Therapy, establishing this type of connection through effective branding and messaging is crucial to become an …

  • articleJan 5, 2012 | 5 min. read

    Marketing your Physical Therapy Clinic - Interview with Adam Banks, CEO of NY SportsMed

    One of our New Years Resolutions this year is to tap into the brilliant minds that are a part of the WebPT member base. We have over 8,000 members, many of them in private practice, and I think we could all benefit from tapping their collective knowledge. Between guest blogs and interviews, you will be seeing a lot more WebPT customers around here ready and willing to share their wisdom. I recently had the opportunity to pick …

  • articleSep 12, 2011 | 3 min. read

    Still not convinced Social Media is right for you? Let's take a look into the future.

    The social revolution We are currently decompressing from our last month Social Media crash course. If you missed any of the content, including our Webinar, you can view it here and here .  One thing we learned based on all the feedback is that the medical community, physical therapists especially, are very interested in joining the social revolution, but they just don’t know how. These tools were never a part of their daily lives and now they …

  • articleAug 22, 2011 | 4 min. read

    Beyond the Basics: You've Graduated from PT Social Media 101, Now What?

    Happy Friday to all of our hard working PTs out there! Over the course of this past week, we’ve highlighted why and how to use some of the basic social media tools for PTs. Today we want to wrap up our week with some next level tools for your benefit. Below you’ll find our list of best-of-breed tools and why you may choose to use them. Twitter and Facebook I’ve set up a Twitter Account and Facebook …

  • articleAug 20, 2011 | 5 min. read

    The Physical Therapist's Twitter Crash Course

    We know what you are probably thinking. Why would I use Twitter to promote my Physical Therapy Clinic? While Twitter may or may not be the right choice for you, it does prove useful in the marketing space. Boasting over 175 million users , Twitter is a great way to stay up to date on topics in 140 characters or less. Twitter works well if you want to find out if conversations are taking place about your …

  • articleAug 19, 2011 | 5 min. read

    Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential Patients

    Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty . Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

  • articleAug 17, 2011 | 3 min. read

    How to use a blog to enhance your physical therapy practice

    How can a blog help to market your practice? Utilizing a blog on your clinic website can be a great way to promote your business. You can use a blog for any number of marketing initiatives. We will cover the benefits of using a blog for your business and some best practices to help you get started. Using a Blog to enhance your patient experience Many patients probably have questions about their diagnosis, their treatment, and their …

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