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Marketing your Physical Therapy Clinic – Interview with Adam Banks, CEO of NY SportsMed

One of our New Years Resolutions this year is to tap into the brilliant minds that are a part of the WebPT member base. We have over 8,000 members, many of them in private practice, and I think we could all benefit from tapping their collective knowledge. Between guest blogs and interviews, you will be seeing a lot more WebPT customers around here ready and willing to share their wisdom.

I recently had the opportunity to pick the brain of Adam Banks, CEO of NY SportsMed in Manhattan. This month we are talking all things marketing, so I wanted to see what a business minded clinic owner had to say about nurturing and growing a sustainable referral base.

Tell us a little bit about yourself, your practice, # of clinics, staff, location, years in business.

I run NY SportsMed in Manhattan. We opened our doors 5 years ago and each year we have made major investments back into the business. We opened 3 locations in the first 4 years.  Our total staff consists of about 55 employees, inclusive of 14 physical therapists and a host of support staff.  Each of our 3 locations  located in very high-density areas of NYC and are very close to major transportation hubs.  New Yorkers tend to be very neighborhood- centric. It was important for us to have multiple locations so patients don’t have to travel too far out of their normal commute to see a physical therapist.

 I am not a PT. This has given me a unique perspective on the practice and has actually been a big help in building our business.  I don’t look at the business the same way practitioners do.  I am currently pursuing an MBA so that I am better able to manage a large and rapidly growing company.

Tell us something we wouldn’t know about NY SportsMed.

NY SportsMed has had the opportunity to work with some pretty famous clients. One of our PTs traveled with Bruce Springsteen’s band.  Krista Simon was Clarence Clemmon’s personal PT.  Krista actually went on tour with them, traveling the globe.  She developed quite a bond with Clarence, so much so that he even mentioned her in his book.  We were very saddened by his passing last summer.

What is one thing you think PT’s need to know when marketing to physicians?

Maybe its cliché, but I would challenge PTs to think outside the box and make it memorable.  This past Christmas we must have gotten 14 baskets of candy in the week before Christmas.  We received so many that we couldn’t keep track of who sent them.  We decided to send Apple Nano’s as a “thank you” to our best referral sources last year.  They are $50, about the same cost as a decent basket, and I know that we will be remembered for them.  If you’re going to send a basket, be the first one to send it or send a Thanksgiving basket instead.

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Beyond the Basics: You’ve Graduated from PT Social Media 101, Now What?

Happy Friday to all of our hard working PTs out there! Over the course of this past week, we’ve highlighted why and how to use some of the basic social media tools for PTs. Today we want to wrap up our week with some next level tools for your benefit. Below you’ll find our list of best-of-breed tools and why you may choose to use them.

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The Physical Therapist’s Twitter Crash Course

We know what you are probably thinking. Why would I use Twitter to promote my Physical Therapy Clinic? While Twitter may or may not be the right choice for you, it does prove useful in the marketing space. Boasting over 175 million users, Twitter is a great way to stay up to date on topics in 140 characters or less. Twitter works well if you want to find out if conversations are taking place about your business, and you want to join in (trust us, you do).

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How to use a blog to enhance your physical therapy practice

How can a blog help to market your practice? Utilizing a blog on your clinic website can be a great way to promote your business. You can use a blog for any number of marketing initiatives. We will cover the benefits of using a blog for your business and some best practices to help you get started.

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Top 3 Best Practices for PTs on Linkedin

Getting Started with LinkedIn

Continuing our week-long social media theme, today’s topic is Linkedin. There are already over 17,000 physical therapists in the United States on Linkedin. But what is the value of Linkedin? Let’s start at square one.

LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).

 

Check out the video below to tell you a little bit more about LinkedIn:

[swf file=”http://www.youtube.com/v/ZVlUwwgOfKw”  height=”349″ width=”560″  action=”swftools_swf_display_direct”]

 

Why this matters to Therapists

Now that you know the basics of Linkedin, let’s talk in more detail about why it matters to PTs. Let’s say one of your patients makes a referral to a friend or a potential direct access patient is looking for a PT in your area. Chances are that they are going to search online. Go ahead and try it right now, Google your own name. What comes up? 

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WebPT TOP 10 Benefits for Multi-Clinic Practices

Working together just got easier

Practices with multiple clinics are realizing the benefits of WebPT in a big way.  WebPT’s focus on simplicity, compliance, and ease of use make it truly unique. But the biggest headaches for multiple clinics vanish when clinics take advantage of the elegant built-in features that save time and money while enhancing standardization across clinics.

 

TOP 10 Benefits to Multi-Clinic Practices

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May Communication Webinar – Takeaways

Session one of our May webinar is complete. I appreciate everyone who attended the webinar today. I would also like to thank my co-host, Jake Nero for presenting all the new features in WebPT that will enable clinics to communicate in a simple, secure manner. Here is a quick overview of the Webinar Topics including questions that were asked during our session.

 

Feature Roll this weekend (May 27th) – On Monday you will see the new features.

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