Let’s say you want to order a custom cake from a small bakery, and you plan to swing by to place your order after work. Unfortunately, your work day turns into a total stress-fest, and you barely have time to run into the bakery before it closes.
What if I told you that no single policy or engagement plan would be enough to motivate all of your employees—no matter how good it is? I hope you’re comfortable with your answer to that question, because that’s exactly what I’m telling you.
Delivering an A-plus patient experience is a PT clinic’s best marketing strategy. Here’s how to do it right.
Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
While you may not be able to prevent someone from sharing their negative perception of your practice online, you can certainly mitigate its impact on others.
While some word-of-mouth marketing might happen organically, you’ll need to make an effort to maximize its impact.
With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.